<Anchor> Also



known as live broadcasting, broadcasting that sells products while communicating in real time is popular these days.

It is said that there is nothing they are not selling anymore.

After looking around the model house together, they sold officetel sales tickets, and even went out to the sea to fish.

In the future, there is an analysis that this field will become larger.



This is Lee Sung-hoon.



<Reporter>



[Let us finally introduce to you the right to sell officetels that correspond to the state among food, clothing and shelter...

.]



An online shopping company released an officetel sale right through live commerce.



About 6,400 people took a LAN line and looked around the model house for an hour.



Of these, 40 paid down payments or purchased special visit tickets.



[Park Seong-ho / Online Shopping Company Team Leader: Live commerce is expanding in many ways.

I think that all products that can be sold are made possible by live commerce...

.]



[When the worm is sweet, it should be attached to the snout side.

I get stabbed.

Watch out for cuts and needles.

I'm sorry.]



This broadcast of catching fish directly off the coast of Taean is live commerce selling fishing rods.



Comments are poured into the witty talks of hosts such as entertainment programs.



Unlike TV home shopping, live commerce is a strong point that sellers and buyers can communicate in real time.



I went to a channel that sells bedding, left a question, and the answer came back soon.



[Lee Seong-hoon is trying to use it with children, but what is the weight?

Weight?

In the case of cotton mats, it is very light.]



[Rinah Oh / Researcher at Ebest Investment & Securities: From the perspective of consumers, there is an advantage that information can be obtained in a more three-dimensional manner.

It the information in that they can freely communicate may vary to obtain (I think) a little more high probability lead to the purchase]



handeda non-face-to-face consumer culture to settle in Corona emerged as the younger generation is the major consumer groups familiar to mobile videos One thing is the background of the rapid growth of live commerce.



There is also a forecast that the market size alone will be about 3 trillion won this year and 8 trillion won by 2023.



(Video editing: Mira Yoo, VJ: Min-koo Jung, Screen source: TV Live, Naver Shopping Live)