(China Poverty Reduction Story) Visiting "Taobao Fruit No. 1 County": a small town in the southwest that was changed by rural e-commerce
China News Service, Chengdu, November 1st. Title: Visiting "Taobao Fruit's No. 1 County": A small town in Southwest China changed by rural e-commerce
China News Agency reporter He Shaoqing
"It has rained every night in the past few days, and it has caught up with the large number of Ehime No. 38 jelly oranges on the market. The fruit farmers will go to the orchard to grab the harvest as soon as the sky is dawn. The fruit pickers have to carry more than 100 kilograms at a time, which is very hard." "Post-95" e-commerce anchor He Qinghong said that he went into the fields to participate in fruit planting, picking, packaging, and delivery, and then shared it with netizens in the south and the north through the Internet "screen". He has been engaged in e-commerce live broadcast for one year. The most important work ever since.
The picture shows workers busy in the packaging area of the Southwest Fruit E-commerce Logistics Center in Pujiang on October 13.
Photo by China News Agency reporter Zhang Lang
The live broadcast base of Sichuan agricultural products where He Qinghong works is located in Pujiang County, Chengdu.
In recent years, under the promotion of rural e-commerce, Pujiang County has gradually developed from a more remote agricultural county within Chengdu’s jurisdiction to one of China’s largest cross-regional fruit e-commerce hubs, named "Taobao Fruit E-commerce No. 1 County" and became China One of thousands of small cities changed by new economic formats and new technologies.
In order to seize the enthusiasm of live-broadcasting goods brought about by the “home economy” under the epidemic, the Pujiang County Government established a live broadcast base for Sichuan agricultural products in the “origin + live broadcast” method in July this year.
In addition to more than 30 full-time anchors like He Qinghong, there are also many fruit farmers working here part-time.
"Everyone in the base is an anchor, and the whole people can bring goods. We will train fruit farmers on live broadcast skills, fruit knowledge, and video editing, so that everyone can better promote the fruits of their hometown." Yang Li, director of the Sichuan Agricultural Products Live Broadcast Base, introduced Although more than half a hundred fruit growers in the base are slower to get started than the full-time anchors of “post-00s” and “post-90s”, the intimacy brought about by working with the soil for a lifetime makes them pick up “new farm tools”— —The mobile phone will bring higher natural traffic than young anchors.
The picture shows workers transporting goods at the Southwest Fruit E-commerce Logistics Center in Pujiang on October 13.
Photo by China News Agency reporter Zhang Lang
Walking on the streets of Pujiang, you can often see large trucks full of fruits and roaring by, as well as signs of various logistics distribution bases and e-commerce industrial parks.
In 2019, Pujiang County realized a total e-commerce transaction volume of 14.608 billion yuan (RMB, the same below).
Every day, about 800,000 pieces of fresh produce are delivered from this small city in southwest China to various places. In addition to Sichuan fruits such as kiwi, citrus, and candy apples, special fresh produce from Vietnam, Thailand, Australia and other countries and regions are also transferred here.
Five years ago, Zhan Kai, a young man from Pujiang who returned to his hometown to start a business after retiring from the army, opened his first online fruit shop on Tmall.
"When I first started e-commerce, there were good fruits in my hometown, but I couldn't find good sales. The paba oranges grown by fruit farmers could only sell for a few cents a catty. At the end of last year, the paba oranges had risen to about 8 yuan a catty. From 5 yuan and 3 kilograms to just over 2 yuan.” In Zhan Kai’s view, poverty alleviation by industry is to teach people how to fish, while rural e-commerce allows “fish” to sell at better prices.
Currently, there are more than 30,000 employees in the rural e-commerce industry chain in Pujiang County, accounting for 11% of the county's total population.
In the southwest fruit e-commerce logistics center in Pujiang, hundreds of workers are busy in the packaging area with promotional banners such as "Go on Double Eleven".
Chen Lan, a villager in Xilai Town, Pujiang County, who is sealing the express delivery, introduced that there are five people in his family who work in the e-commerce logistics center. Many relatives and friends have joined the county’s professional fruit picking team and packing team, and some have even become professional purchasers. Fruit managers, every e-commerce-related festival is the busiest and most rewarding day for everyone.
Xiao Huaidong, the leader of Pujiang e-commerce to get rich and the person in charge of Sichuan Zhicheng Agricultural Technology, recalled that with the development of Pujiang rural e-commerce, more and more young people working outside the country returned to their hometowns. With their help, many businesses have already used e-commerce proficiently. Emerging Technologies.
During the "Double Eleven" period this year, in addition to preparing enough supplies and increasing manpower, the company also used big data to analyze consumer preferences. According to consumer habits in East China, consumers like citrus and consumers in the Pearl River Delta region like kiwi, etc. .
Data show that from January to September 2020, China's 832 national-level poverty-stricken counties achieved online retail sales of 206.88 billion yuan, a year-on-year increase of 24.1%.
Among them, the physical online retail sales have exceeded the total physical online retail sales in 2019.
"For areas with a weak industrial foundation, rural e-commerce is a fast-starting, low-consumption, and sustainable industrial form." Wang Yi, a professor at the School of Business Administration of Southwestern University of Finance and Economics, said that there are currently many small cities like Pujiang in China. Develop rural e-commerce to solve agricultural product sales, rural population employment, and improve the overall development level of rural areas.
In the future, by cultivating rural e-commerce entities such as new farmers and e-commerce enterprises, and doing a good job in product standards, brand building, and supply chain management, rural e-commerce companies can not only "sell well" but also "sell for a long time."
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