Specialized in designing and providing contemporary traditional kids clothes

Small projects: "Little Kandora" ... a local start-up that strives to be global

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Entrepreneur Fatima Dashti, owner of the "Little Kandora" project for contemporary traditional children's clothing, said that she seeks great ambitions in the field of design, as she was able to create her distinctive brand that reflects the Emirati identity and is working on displaying her products in major multi-department clothing stores. That its brand and products are able to transcend the boundaries of the local market in spreading and reaching global markets.

Target group

Dashti added, to "Emirates Today", that her project, which obtained a "dealer license" from the Dubai Economy, is concerned with designing and providing ready-made clothes and supplies related to children of the small age group, both males and females, noting that it focuses through the project on traditional Emirati clothing and fashion. .

She explained that “the kandora in colloquial fashion is suitable for boys and girls to wear (a dress for boys and a bra for girls), which appears in the name of the project,” noting that she added the word “Little” in English, which means young, which explains the target group for the project.

Project Idea

Dashti mentioned that the idea was born to her two years ago when she was separating and designing her children's needs in terms of clothes and other necessities, as this matter became the source of inspiration for her idea to grow and translate it to the “@Littlekandora” project, through which it aims to provide an easy way for those looking for suitable clothes. For children, with beautiful designs, and suitable for giving as gifts for them.

Dashti continued that before the launch of the project, she conducted a feasibility study to find out the competitors in the local market, and made simple comparisons between the products it offers and similar ones, indicating that she wanted to provide a distinctive product with high quality and affordable prices, and to be the first choice for families to wear their children.

documentation

She pointed out that “(a dealer license) facilitated the official documentation of the (Little Kindora) project,” stressing that the steps for registering the license through the website “dedtrader.ae” were smooth and fast, as the license is obtained from anywhere electronically.

Fashion and fashion

It is noteworthy that the “Little Kandora” project follows the fashion and fashion group, and the ready-to-wear trade activity, under a “dealer license”, which deals with licensing innovative commercial and start-up projects, which are managed through websites and social media.

The group includes activities selling outdoor and indoor garments for men and women and for children such as suits, jackets, skirts, shirts, trousers, coats, gloves, swimwear, and socks.

The license aims to guide business owners in the right path to begin their first steps in entering the business world.

Issuance of 8710 Dealer Licenses

The commercial registration and licensing sector in Dubai Economy issued 8710 licenses from a "dealer license" since the initiative was launched in 2017 until October 28.

Females held the highest percentage of licenses, as they constituted about 58% of the number of licenses (5078), while males formed 42% (3632).

A "dealer license" is obtained electronically in a few minutes from anywhere by registering through the website: "dedtrader.ae" and following the steps by registering the Emirates ID data, then choosing the type of activity, specifying the trade name, and mentioning social media accounts. , Through which the process of displaying products and services.

Fatima Dashti:

"(Dealer License) facilitated the official documentation of the (Little Condor) project."

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