[Explanation] In recent years, Zhejiang's cosmetics industry has developed rapidly, with the number of production companies, product numbers, and output value ranking among the top in the country.
The number of cosmetics companies has grown from more than 430 in 2011 to more than 550 in 2020.
The reporter walked into some leading cosmetics companies in Zhejiang to explore the law of industrial development.
Lin Xiangguo, a secondary investigator of the Cosmetics Supervision Department of Zhejiang Provincial Drug Administration, said that the overall development prospects of the cosmetics industry in Zhejiang Province are good, and the next step is to build three demonstration zones for the cosmetics industry.
[Concurrent] (Lin Xiangguo, second-level investigator, Cosmetics Supervision Division, Zhejiang Provincial Drug Administration)
The first is to create a demonstration zone for the high-quality development of cosmetics, the second goal is to build a demonstration zone for deepening cosmetics governance reform, and the third goal is to create a demonstration zone for scientific supervision and innovative development of imported cosmetics.
[Explanation] In recent years, Zhejiang Provincial Drug Administration has taken the lead in the field of cosmetics, actively and effectively in all aspects.
In terms of product supervision, the cosmetics filing points system and classification management have been implemented. From January 2020 until now, a total of 1,656 companies have been rated.
Carried out the special rectification of high-risk cosmetics, online and offline clean source and beauty salon cosmetics, inspected 54 high-risk cosmetics production enterprises, 15653 beauty salons, 54 cosmetics e-commerce platforms; Zhejiang Drug Administration also returned Guide the Zhejiang Health Products and Cosmetics Industry Association to carry out brand selection, recommended by regulatory agencies at all levels and expert review, and 2.6 million people voted online to participate in the selection of the "2019 Zhejiang Beauty Cosmetics Brands", and vigorously develop the "Zhejiang Beauty" A series of promotional activities on the theme.
The reporter also visited relevant brand companies. The person in charge of the company told the reporter that in addition to government supervision, the company itself must rely on technological innovation and also pay attention to cultural brand building in the revival of domestic products.
[Concurrent period] (Mao Huiping, Vice President of Mao Geping Cosmetics Co., Ltd.)
In the early stage, we first focused on how Chinese culture and Chinese elements (research) can be better integrated into the brand. After we cooperated with the Forbidden City the year before, we launched the first season and the second season, so in the process of the Forbidden City products we are all integrated With Chinese elements, the product was recognized by consumers as soon as it went on the market. The quality of the product, including the packaging of the product, is very Chinese in all aspects.
[Concurrent] (Shen Weiliang, General Manager of Oushiman Biological Co., Ltd.)
So it should be said that with the continuous increase of young consumers' confidence in domestic products, the entire cosmetics industry has ushered in a relatively good period of development. Then through our own efforts, through technological innovation and marketing innovation, we will also develop Even better, in the end we want to follow the output of Chinese culture to the world.
[Explanation] It is understood that the beauty town of Huzhou is the core sector of Zhejiang's future to undertake the domestic and international high-end cosmetics industry, and will play an important role in promoting the construction of the entire cosmetics industry chain.
Mo Fenfen, a member of the Party Committee of Daixi Town, Wuxing District, Huzhou City, said that after five years of accumulation, the beauty town has begun to take shape. The next step is to build the town into a high-standard and all-round fashion star in the Yangtze River Delta.
[Concurrent] (Mo Fenfen, Member of the Party Committee of Daixi Town, Wuxing District, Huzhou City)
After 5 years of construction, it should be said that more than 100 cosmetics and related supporting enterprises have been introduced, and the entire investment scale has exceeded 25 billion, which has reached one of the three largest cosmetics clusters in the country. In the next step, we will focus on the creation of the entire beauty industry chain and further promote the development of the one, two and three integration of the beauty industry.
At the same time, we will speed up the integration of the Yangtze River Delta, and make our beauty town a high-standard and all-round fashion star in the Yangtze River Delta.
[Explanation] In July this year, Zhejiang Provincial Drug Administration and Zhejiang Provincial Department of Economy and Information Technology jointly issued the "Zhejiang Cosmetics Industry High-quality Development Implementation Plan 2020-2025", which proposed 28 specific measures from eight aspects to strive for the province by 2025. The cosmetics industry has annual sales revenue of 200 billion yuan, and cultivates 3 industry leaders with annual sales revenue of more than 10 billion yuan, and owns more than 5 internationally renowned brands.
Reporter Shen Yishan reports from Zhejiang
Editor in charge: [Lu Yan]