The business experience of the copycat star short video account: it can sell for 7000 yuan for 100,000 fans in half a month
China-Singapore Jingwei Client, October 29 (Chang Tao) Recently, an aunt who was over 60 years old attracted attention because of her obsession with the copycat "Jin Dong" on the short video platform.
A reporter from China-Singapore Jingwei found that other fake "Jin Dong" accounts still exist on short video platforms such as Kuaishou.
In addition, accounts such as "Yan Xuejing", "Zhao Liying" and "Lin Zhiying" are also "crazy fans".
Behind this, a mature industry chain of training, raising accounts, selling or selling short video accounts has surfaced.
A seller told a reporter from Sino-Singapore Jingwei that it only takes 15 days to develop a high imitation star Kuaishou account with 100,000 followers and can sell for 7,000 yuan.
Photo by Chang Tao, New Jingwei in the data map
High imitation "Lin Zhiying" online selling price of 45,000 yuan
"Sister don’t move, help me light up the little love and the plus sign. I especially want to see you today!" "Oh, I’m finally waiting for you, I hope the stars and the moon finally look forward to my fairy sister, watch me wait You have to work so hard, can you click the plus sign for me?"
This is the transcript of two video works published by an account nicknamed "Xian, Wei Aidong" on the Kuaishou platform.
Both the avatar and the published works of this Kuaishou account are photos of actor Jin Dong. Many fans mistakenly believe that this is Jin Dong's own account.
A reporter from Sino-Singapore Jingwei noticed that in the comment area of a work published on the account, some users left a message saying "Thank you! Jin Dong: You have worked hard", and a user left a message saying "Jin Dong, good evening brother, sister only needs to be able to I am happy to see my handsome brother in the video" "Hello Jin Dong! My sister wishes you happy every day!"
However, what these "sisters of the gods" might not have imagined is that the "Jin Dong" video that made them obsessed was not actually made by Jin Dong himself, but a tool for some people to make money.
A reporter from Sino-Singapore Jingwei found that the sale of high imitation star short video accounts has become an industry chain. These accounts are clearly marked with prices. Some imitations are more realistic and some are rougher, involving many celebrities.
The seller, Dabai, sent a set of screenshots of the high imitation star Kuaishou video account to the Zhongxin Jingwei reporter, involving celebrities such as Yan Xuejing, Jin Dong, Zhao Liying, and Liu Kaiwei.
A reporter from China-Singapore Jingwei noted that these fast-hand account nicknames are strongly related to the above-mentioned stars, and some are difficult to distinguish.
For example, Gao Fang Yan Xuejing’s Kuaishou video account is nicknamed "Two-person transfer queen Yan Xuejing", and Yan Xuejing himself certified Kuaishou nickname as "Actor-Yan Xuejing".
In addition, the video works released by these Kuaishou accounts are all clips of celebrities participating in film and television dramas, and dubbing is added in the later period before release.
Dabai said that these accounts are unauthenticated, have no violations, and have unlimited streaming, and they can all be upgraded, and their nicknames and IDs can be changed.
The price of the account is calculated based on the number of fans, 700 yuan for 10,000 fans.
The Sino-Singapore Jingwei client previously reported that Kuaishou account trading has also spawned some professional trading platforms, and Fish Claw New Media is one of them.
A large number of Kuaishou accounts for sale have been listed on the Kuaishou trading page of the new media website. Each account details the number of fans, the subject of authentication, whether there are penalties, and the preference of fans.
On October 27, a China-Singapore Jingwei reporter consulted the customer service staff of Yujiao New Media as a buyer. The other party said, “We are a short video account transfer platform. We do not accept or maintain accounts. We are just selling some celebrity high imitations. Kuaishou account."
The customer service staff of Yuzhao New Media then sent a Gao Fang Lin Zhiying's quick account, nicknamed "Xiao Zhi", to the Zhongxin Jingwei reporter. The Gao Fang account has more than 1 million fans and the sale price is 45,000 yuan.
The works published on this account are all related to Lin Zhiying, some are fragments of his film and television works, and some are photos of his life.
A reporter from Zhongxin Jingwei pointed out that "the account looks a bit fake", and the customer service staff of Yuzhao New Media said: "This account is completely okay. Didn't you see Jin Dong's fake account? Then fake accounts can deceive people. And this 100 Ten thousand followers grow naturally, and this account has an amazing ability to attract fans."
During the investigation, a reporter from China-Singapore Jingwei found that in addition to the Kuaishou platform, other short video platforms also have high imitation celebrity video accounts.
The seller "Hao Duoduo" said that he has high imitation celebrity accounts on major short video platforms, with fans ranging from 3,000 to 5,000.
Afterwards, "No. Duoduo" sent several screenshots of the accounts of high imitation celebrities, involving celebrities such as Zhong Hanliang, Zhou Xun, Mao Amin and Wang Zhiwen.
However, the nicknames of these accounts have been changed. For example, Gao Fang Zhong Hanliang's nickname is called "Zhong. Hanliang", Gao Fang Wang Zhiwen's account is called "@王志文@".
"Hao Duoduo" said that the fans of these accounts have grown naturally, 580 yuan each.
100,000 fans can be sold for 7,000 yuan in half a month
How did these copycat star short video accounts work?
Who is buying it?
Dabai introduced that they are a professional account maintenance team that not only sells Kuaishou accounts for others, but also leads the students to raise their own accounts.
“The high imitation celebrity video accounts that are sold now are all raised from the new account, which is to find the material of the celebrity and edit it into a work. Unknown users think that this is really a celebrity account, so they will pay attention. "Increase fans." Dabai also revealed, "If you don’t violate the rules, it takes about 15 to 30 days to develop a high imitation celebrity fast account with 100,000 fans. If you happen to run into a platform that recommends popular works, maybe You can reach 100,000 fans in 10 days, so we sometimes buy some promotion. But now it’s not easy to do it, and it’s always being sentenced to violations. If you want to learn the technology of keeping high imitation short video accounts, you can Buy a few lower-priced new accounts to practice hands, or apply for them yourself."
Da Bai also said, “Now that those who raise high-profile celebrity video accounts will not touch the small traffic, because their fans are extremely young, it is easy to find that this is fake. And fan groups like Yan Xuejing, Jin Dong, Wang Zhiwen and others Being too old makes it easy to be deceived."
So, who is buying these high imitation star short video accounts?
What to buy for?
According to the seller "Number Duoduo", most of these accounts are bought by Wechat merchants who are interested in live streaming or selling goods. They require a large number of fans in a short period of time without real-name authentication. Even if they are blocked by the platform, they can continue Buy a new account and "make a new start."
Lawyer: Operation and sale of high imitation star video account violates multiple rights
Is the behavior of Dabai compliant?
According to the Sino-Singapore Jingwei client, the Kuaishou platform strictly prohibits account trading and trading.
The Kuaishou App user service agreement states: Since your account behavior (including but not limited to online signing of various agreements, posting information, purchasing goods and services, and disclosing information, etc.) are all on your behalf, you should keep your account properly The information and password are also responsible for the results of your account behavior, so Kuaishou reminds you not to lend, gift, rent, transfer, sell or otherwise allow others to use your account.
On the morning of October 28, a reporter from China-Singapore Jingwei, as a user, reported one of the above-mentioned high imitation star video accounts "Xian, Ai Dong Ge". Kuaishou customer service stated that "Kaishou strictly prohibits account trading and trading". Regarding the reported counterfeit celebrity video account, Kuaishou customer service said, “We have recorded and verified. Kuaishou will strictly follow the requirements of relevant state departments. If there is any violation, it will be handled strictly. Kuaishou usually has special monitoring personnel to screen these accounts. For the time being, there are some cases that have not been discovered, and these accounts may not be considered violations according to the rules of the platform. If ordinary users believe that the account is a high imitation celebrity account, it is recommended to report."
Source: Kuaishou App
On the afternoon of the 28th, a reporter from China-Singapore Jingwei could not search for the account "Xian, only Aidong" on the Kuaishou platform. The private message sent by the Kuaishou administrator shows that the account has violated the "Kaishou Community Management Regulations" and has been processed, and the work will not be shown to more people.
Zhao Zhanzhu, a lawyer of Beijing Yunjia Law Firm and a special researcher of the Intellectual Property Research Center of China University of Political Science and Law, said in an interview with the Sino-Singapore Jingwei Client that the operators of this short video used the portrait for profit without the consent of the star himself. Violated his portrait rights.
At the same time, the use of clips from film and television dramas in the short videos violated the copyright of the intellectual property owners of the film and television dramas.
Zhao Zhanzhan emphasized that if the above-mentioned short video account operators conduct live webcasts in the name of celebrities to defraud attention and rewards, they will not only infringe on the celebrity’s right of reputation, but also be suspected of constituting a crime of fraud. The celebrities can also make criminal reports on this.
Zhao Occupation stated that the platform generally follows the notice deletion rules for users' infringement, that is, if the right holder's infringement notice is not deleted in time, it will be jointly and severally liable for the damage.
However, if the platform knows or ought to know about the infringing videos posted by users, such as editing, modifying, recommending, etc., it should also be jointly and severally liable.
"The platform should promptly file infringement complaints, and at the same time, it should take the initiative to take more measures to combat this kind of celebrity high imitation account. It is recommended that users follow the celebrity rationally, and at the same time, for the account you are concerned about, it is necessary to verify whether the celebrity opened the celebrity, live broadcast and other related acts Is it the star himself, to prevent being deceived? Once you are deceived, you can report to the public security organs in time." Zhao Zhanzhan said.
(Zhongxin Jingwei APP)
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