Chinanews, October 21st, this afternoon, is Shuanghui spicy?
La & Yang Zi star endorsement conference officially kicked off at the China Film Director Center in Beijing. Representatives from consumers, sellers, investors, media and other sectors gathered together to witness Shuanghui La?
A heavy official announcement by the spokesperson of spicy products.
This time, Shuanghui will join hands with the post-90s talent Yang Zi, who will detonate the "spicy and gravitational" rejuvenation shock wave, and the combination of cool and spicy CP will collide with dazzling and colorful sparks.
Shuanghui joins hands with Yang Zi to detonate "spicy and attractive"
After the 90s, the talented flower Yang Zi went out of the circle because of her starring in "Family With Children". As a child star, she grew up with a lot of fans, "Battle in Changsha", "Ode to Joy", "Sweet Honey as Frost" and "Dear "Loved" and other popular dramas have appeared frequently, and the acting skills have been improved. While the waiting for the broadcast of "Green Hairpin" and "The rest of my life, please advise more", the fans are full of expectations, and Yang Zi's popularity continues to rise.
In 1992, the first Shuanghui ham sausage went on the market. It was the same age as Yang Zi and grew up with Generation Z. Shuanghui became a well-known national brand and China's largest supplier of high-quality animal protein.
Is Shuanghui spicy as a sub-category?
Spicy sausages, once they are on the market, they have countless fans, and they are popular among young people for their trendy taste.
This time, Shuanghui's hand with Yang Zi is to see her great influence in the youth circle. It also represents the collision of young and trendy, the convergence of fashion and vitality, and does it convey spicy?
Spicy "Spicy and attractive" young brand core.
Product + marketing two-pronged approach to fan Z generation
Ma Xiangjie, president of Shuanghui Development, said in his speech that Shuanghui is a household name as a national brand. Is Shuanghui spicy?
Spicy sausage selects Sichuan rattan pepper, Yunnan pickled pepper, Indian devil pepper and other special origin spices. The natural spicy flavor and elastic meat are perfectly combined, creating the ultimate taste and unique taste bud memory, which is favored by the younger generation.
Yang Zi is a popular star born in the 90s. He has both strength and traffic, and his acting skills and appearance are bursting. He has a huge influence in the young circle. Does Yang Zi endorse Shuanghui spicy?
The spicy sausage is the youth that hits the cool, fashion ignites the hotness.
The purpose of this conference is to send a call to the outside world to be "gravitational", so that more young people like Shuanghui spicy?
Spicy, enjoy the healthy and delicious taste of young, trendy and fashionable.
Was Shuanghui Spicy held at the event site?
At the licensing ceremony of the spicy spokesperson, Ma Xiangjie, President of Shuanghui Development, officially awarded Yang Zi the license and jointly selected 6 lucky guests.
Yang Zi interacted closely with lucky guests on the spot and took a group photo.
At the meeting, was Shuanghui spicy, played by Yang Zi?
Spicy commercials officially debuted nationwide.
Young and new gameplay continues to be hot
In the immersive exhibition hall at the conference site, a young, hot, and cool atmosphere came over.
There are not only personalized expressions such as "don't make lemon extract, only make spicy food", "the taste is so dynamic, the spicy can't stop" and other personalized attitude expressions, but also "Yang Zi has overcome all obstacles and became the powerful flower of the post-90s generation. Is this growth spicy? "Balancing work and love, can be called a Duan Shui artist. Is this kind of ability spicy?" Such blasting questions made people laugh and touched the soul.
The hotness test interactive area and the flavor theme corridor conveyed the hotness of youth, love, and the workplace. Hard-core loyal fans and representatives from all walks of life wandered among them and stopped to take pictures.
The press conference was brilliant, with constant boiling points, and vivid sitcoms, which performed the "spicy true self attitude". Did it convey spicy?
Spicy brand genes and cultural spirit.
Live theme song "Is it spicy?
"Spicy" was composed and sung by Liu Fuyang, a well-known Rapper in the Chinese hip-hop circle. The dynamic rhythm, avant-garde lyrics, and youthful tone ignited the audience, which proved that Shuanghui can not only conquer consumers' stomachs with food, but also use the tide. Cool gameplay with young people and win the hearts of young people.
Rejuvenation, innovation and new food world
For young people who are “no spicy but not happy”, spicy is a kind of taste stimulus, and it is also a catalyst for splendid time.
Is this heavy release spicy?
The endorsement of spicy casual sausage stars is another punch of Shuanghui in opening up the spicy snack track.
It is reported that there are 2.5 billion people who eat spicy food in the world, and one out of every three people loves spicy food. For this young man, “can you eat spicy food” has become an important label for making friends.
Research data shows that the scale of the casual snack market in 2019 exceeds 500 billion yuan. With the further increase in market penetration in the future, the compound annual growth rate of the casual snack industry will remain above 6%. Meat snacks and spicy snacks will serve as the casual snack industry. The leader of China, the future growth space is promising.
Facing the blue ocean of the market, Shuanghui’s innovation sword is directed at the new track of spicy sub-categories, resonating at the same frequency as the taste and emotional appeal of Generation Z, and customized research and development of gradient spicy and trendy spicy. Select Sichuan tengjiao, Yunnan pickled pepper, Special spices such as Indian devil peppers have a perfect fusion of natural spiciness and elastic meat, which is hemp, spicy, fresh and fragrant, creating the ultimate freshness and unique taste bud memory.
Under the leadership of the chairman of Bandung, Shuanghui has the courage to take on the important task of “adjusting the structure and promoting transformation” of the meat industry, continuously promoting the innovation and reform of the industry, and promoting the transformation and upgrading of the enterprise and the rejuvenation of the brand.
Shuanghui actively embraces young people, gains insight into their pursuits and preferences, and continues to meet the consumer needs of young people.
It is not providing food, or on the road of developing food. I believe that in the future, Shuanghui will make more surprises and delicious food meet with consumers.