Dialogue with entrepreneurs: Zhang Yuliang, Chairman of Greenland Holding Group: Create a new window for opening up and invite global business customers to participate in the Chinese market

　　China News Service, Shanghai, October 17th. Title: Dialogue with entrepreneurs: Zhang Yuliang, Chairman of Greenland Holding Group: Create a new window for opening up and invite global business customers to participate in the Chinese market in depth

　　Author Zhou Zhuoao

　　The opening of the third China International Import Expo is imminent. From just 6 days of the exhibition to the open platform that never ends in 365 days, the CIIE has become an important way for overseas companies to understand and enter the Chinese market.

　　Zhang Yuliang, Chairman and President of Greenland Holding Group, said in an interview with a reporter from China News Agency recently that the global spread of the new crown epidemic is not only a challenge but also an opportunity for China.

The rapid recovery of China's consumer market and the emergence of a number of new economies and new business forms during the epidemic have shown the world the strong resilience and bright prospects of China's economy, and further strengthened the determination of foreign investors to invest in China. In the future, foreign investment will become the new normal.

　　In fact, a number of overseas companies have expressed their confidence in the Chinese market with practical actions.

Under the influence of the epidemic, the exhibition area of ​​the third CIIE has exceeded the scale of the previous one. Fortune 500 companies and leading companies in the industry are also actively participating, and a number of companies have signed up to participate in the next three CIIEs.

Zhang Yuliang believes that the CIIE has become a new springboard for global companies to enter the Chinese market.

　　As the “China International Import Expo '6 days + 365 days' perennial display and trading platform” recognized by the Shanghai Municipal Commission of Commerce, the Greenland Global Commodity Trade Port has become an important part of the expo's time and space expansion and the integration of corporate services with global resources. Carrier and a brand-new window for Shanghai to expand its opening-up and external display

Up to now, Greenland Trade Port has 160 merchants from 64 countries and regions settled in, established 39 national pavilions, and introduced more than 80,000 imported goods.

　　Entering the third "Expo Time", Greenland's "identity" will become more diversified. In addition to being a better and stronger buyer and platform service provider, it will also become an exhibitor of the CIIE for the first time.

In the process of contacting overseas companies, Zhang Yuliang discovered that many overseas merchants not only sell goods to China, but are also willing to take root, transform from a single supplier and manufacturer to a trader and investor, and become a deep participant in the Chinese consumer market. By.

　　"This is very symbolic. If he is not optimistic about the Chinese market, he would not be willing to spend time, energy and capital to invest and operate here." Zhang Yuliang pointed out that for many overseas companies, the consumption potential of the Chinese market is far from complete. The release, the expansion of middle-income groups and the increase in consumer demand for high-quality goods and services are driving the continuous growth and upgrading of China's consumption, making China increasingly attractive to overseas companies.

　　In addition, the scale effect formed by China's huge consumer market also allows overseas businessmen to see extraordinary opportunities.

Zhang Yuliang said that many overseas companies may produce very niche products, but once they enter China, they may become a very huge industry.

　　These overseas businessmen who are optimistic about the Chinese market have also had an unusual chemical reaction with the Chinese market.

During the long holiday of "October", a number of innovative stores such as the Swiss Ice Cream Institute, Belgian Beer Workshop, and Spanish Ham Factory Store have begun trial operations in Shanghai.

　　"The Chinese market is really too big, and many overseas companies don't have the energy to cover sales in China." Zhang Yuliang said that Greenland Trading Port has introduced "nanny services" for this purpose to create "ultra-short links" from exhibits to commodities.

Relying on Greenland's industrial resources in trade, retail, logistics and other commercial circulation fields, the Trade Port provides customers on the platform with customs clearance, logistics and warehousing, channel distribution, brand promotion and other supply chain full-process services to help overseas SMEs and new brands quickly open Chinese market.

　　It is understood that since its opening, the cumulative transaction scale of the Greenland Trade Port platform has exceeded 50 billion yuan, and it has successfully facilitated nearly 5,000 CIIE commodities in more than 50 categories to enter the circulation markets of China's 22 major provinces and cities.

Looking forward to the future, Zhang Yuliang said that Greenland hopes to replicate the trade port model to the whole of China, making the trade port a ship that overseas merchants can board and sail to the entire Chinese market, and truly allow overseas traders to enter China through the CIIE. Enter the country.

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