China News Service, Chengdu, October 15 (Yue Yitong) "I never dreamed that one day I would have more than 4 million fans, and sold plateau specialties worth more than 5 million yuan (RMB, the same below) through the Internet." Recently, the Tibetan "net celebrity" Gerongzhuomu of Chitu Township, Daocheng County, Ganzi Prefecture, Sichuan Province, was delighted when he talked about the changes in his life in the past three years when he was "on the Internet".
Through the short video platform Kuaishou, the life of the 23-year-old Tibetan girl has changed dramatically.
Gerungdrom, who used to earn only 30,000 yuan a year, is now about to build his own homestay.
Through the live broadcast of the goods, she has driven nearly 100 local farmers to increase their income.
"Without a short video, there would be no me who I am today. I will continue to take root in my hometown and let more people pay attention to Daocheng."
In recent years, more and more people have emerged in Chinese villages, like Gurongzhumu, who have escaped poverty and become rich through short videos.
The distance between thousands of waters and thousands of mountains in space has been shortened to a "screen" by the Internet.
The social attributes of the online audiovisual industry represented by short videos have become increasingly prominent.
At the 8th China Online Audiovisual Conference that is being held in Chengdu, "audiovisual + poverty alleviation" is frequently mentioned.
The previously released "Research Report on China's Online Audiovisual Development in 2020" showed that as of June 2020, the number of Chinese Internet users was 940 million, and the number of online audiovisual users reached 901 million.
Among them, the number of short video users reached 818 million, accounting for 87.0% of the total netizens.
According to Huang Dianlin, associate professor of the Communication Research Institute of Communication University of China, Internet audio-visual is a form of communication deeply rooted in the grassroots and highly integrated with all aspects of social life.
In particular, the communication form based on short videos is close to the people and daily, so that the public can easily get started and participate in it.
"Almost everyone in our town plays Kuaishou. You can shoot a video in a few minutes. It's simple and convenient," said Gerungdrom. It is precisely because of the low threshold of creation that short videos are popular in the local area.
"Everyone likes to share the beauty and culture of their hometown online, and promote special agricultural and sideline products. I am very satisfied to be able to share our lives with people all over China."
According to data disclosed by the vice president of Kuaishou Technology, Wang Qiang, between June 2019 and June 2020, a total of 25.7 million people in China received income from the Kuaishou platform, of which 6.64 million came from poor areas.
He said that short videos give more "grassroots" opportunities to be understood by the outside world and connect remote villages with the outside world.
Villagers can use the Internet platform to increase income in various ways.
From entertainment to wealth-making methods, Wang Qiang believes that the changes in the social functions of short videos are accidental and inevitable.
As a platform, Kuaishou has set up a special poverty alleviation office to "go out" of local specialty products and "bulge up" the pockets of villagers through various methods such as training village live broadcast experts and helping poor villages sell goods live.
"This is the social responsibility of enterprises, and'audiovisual + poverty alleviation' will be the'new blue ocean' for the prosperity of Chinese villages in the future."
Huang Dianlin said that with the continuous popularization of 5G technology and the continuous improvement of China's rural infrastructure, the network audio-visual industry based on short videos will have stronger communication capabilities in the future, and its potential in driving villagers to get rich will also be further released.
"I believe that through technological innovation and mechanism improvement, the network audio-visual industry will play a greater role in the process of rural revitalization in China." (End)