From the collection of raw materials, production and manufacturing to the consumer end of industrial products, more than 90% of the time in the process is in the logistics link-
logistics + manufacturing, what kind of sparks will collide?
The industrial Internet platform helps logistics companies to stabilize orders, large-scale logistics robots flood into production workshops, and key raw materials are delivered in time through emergency logistics teams... During the anti-epidemic period this year, the logistics industry and manufacturing have staged many stories of linkage and integration.
Correspondingly, the trend of linkage development between the logistics industry and the manufacturing industry has been increasing in recent years.
Data shows that at present, more than 90% of China's total social logistics is industrial product logistics, and more than 90% of the entire process of industrial products from raw material collection, manufacturing to consumption is in the logistics link.
How to promote the deep integration and innovative development of the logistics industry?
Recently, a series of policies and measures have been introduced intensively from the central to the local level.
14 departments including the National Development and Reform Commission jointly issued the "Implementation Plan for Promoting the Deep Integration and Innovative Development of the Logistics Industry". Zhejiang, Liaoning and other places have launched additional measures focusing on the integration of warehouse and distribution, cold chain transportation, and industrial Internet.
The integration of the two industries is expected to create a wonderful spark.
Looking forward to the "breakpoint" as soon as possible
38-year-old Ou Xiaoping is the owner of a logistics company in Chongqing. 10 years ago, he and his friends began to cooperate in logistics.
"Compared to the early days of the business, a big gain now is the customer resources accumulated in our hands, but the major problem we face is also customer resources." Ou Xiaoping said.
According to Ou Xiaoping, the company's waybills are basically found by himself. Although he has accumulated a number of fixed manufacturing enterprise customers, the contracts are signed once a year and there are variables. He still needs to continuously expand new customers, and he is still not at ease.
"This kind of expansion is not easy. Logistics companies have high costs, warehousing costs, labor costs, and fuel costs. It is difficult to suppress the cost. From Chongqing to Guangzhou, the cost of a trip is about 10,000 yuan, and the cost is about 10,000 yuan per day. Three cars cost 30,000 yuan. If you encounter problems such as damage to goods, delays, and arrears, it will be even more troublesome." Ou Xiaoping said that small logistics companies like him still have a presence in Chongqing Fengping Logistics Park. More than 60.
Logistics companies are concerned about how to obtain a stable supply of goods, and the pressure on manufacturing companies is not small.
In the eyes of many manufacturing companies, logistics is not only the last step for products to reach customers, but also a very critical one. Slow logistics, damaged things, and higher prices may cause manufacturing companies to lose their hard-working market. .
Liu Weihua, a professor in the Department of Management and Economics of Tianjin University, believes that the current logistics industry and the manufacturing industry have obvious breakpoints in establishing a mutually beneficial and win-win long-term strategic cooperative relationship and the integration of information resources between the two parties.
The relevant person in charge of the National Development and Reform Commission pointed out that in recent years, the development trend of integration of China's logistics industry and manufacturing has been increasing.
But on the whole, the integrated development of the logistics industry still has problems such as insufficient integration level, insufficient scope, and insufficient depth, which are not compatible with the overall requirements of promoting the formation of a strong domestic market and building a modern economic system.
Mainly manifested in: logistics enterprises are not high in professional service capabilities and levels, and cannot effectively adapt to the development needs of manufacturing; logistics hubs, logistics parks and industrial parks are not well coordinated to achieve organic connection and synergy; the integration of existing logistics resources in the manufacturing sector And the degree of openness is insufficient, and the internal logistics cost of manufacturing enterprises is relatively high.
"With the increasingly fierce market competition, logistics has transformed from subsidiary services to an important aspect of improving the market competitiveness of manufacturing enterprises, reducing costs and tapping profit margins." According to Zhang Peng, product delivery director of Haier Kaos, but in most cases logistics companies still The emergence of Party B as a service has serious problems such as unequal status, unstandardized services, long billing periods, and opaque purchase prices, which leads to low-price competition and a vicious circle in the logistics market, which cannot bring value to the manufacturing industry chain.
Integrated operation is the direction
"Manufacturing is the foundation of the national economy and an important source of logistics demand." He Dengcai, vice president of China Federation of Logistics and Purchasing, believes that the degree of integration of the logistics industry and manufacturing determines the development level of the two industries and the comprehensive competition of the national economy. force.
How to further improve the degree of integration of the two industries?
The "Plan" issued by 14 departments including the National Development and Reform Commission puts forward a series of targeted measures, involving five key links including enterprise entities, facilities and equipment, business processes, standards and specifications, and information resources, as well as bulk commodity logistics, production logistics, and consumer logistics. , Green logistics, international logistics, emergency logistics and other 6 key areas.
In Liu Weihua’s view, in view of the long-term cooperation and information sharing between the two industries, the "Plan" proposes to support logistics companies and manufacturing companies to innovate supply chain collaborative construction models through market-oriented methods, and establish long-term strategic partnerships that are mutually beneficial and win-win. ; Promote the in-depth integration of information infrastructure of the logistics manufacturing industry into the construction of digital logistics infrastructure to consolidate the foundation for information resource sharing.
These measures will effectively link the key breakpoints between the logistics industry and the manufacturing industry, help stimulate the vitality of market players, and encourage enterprises to release innovation momentum.
"During the epidemic prevention this year, we made full use of Kaos COSMOPlat, an industrial Internet platform with independent intellectual property rights, to solve many capacity matching problems." Zhang Peng said, for example, in response to a Qingdao logistics company's request to serve the manufacturing industry, it went online The online integrated port transportation platform solution realizes the onlineization of yard picking, factory packing and port delivery, and zero phone calls from factory drivers and nodes throughout the entire process, improving the service experience of the manufacturing plant.
During the epidemic prevention period, the company's service orders increased instead of falling.
Zhang Peng believes that with the help of the industrial Internet platform, real-time information collection, interconnection and sharing of upstream and downstream links such as procurement, production, and circulation can be effectively realized, and the level of integrated operation of manufacturing and logistics can be improved.
Kaos COSMOPlat is the world's first industrial Internet platform that introduces users to participate in the entire process of experience. It concentrates resources such as users, R&D, production, logistics, and finance. It can mobilize corresponding resources for the needs of specific companies and help companies customize integrated transportation platforms. The solution, "In the future, there is a lot to be done in this area."
With the integration of the two industries, the flavor of technology will become stronger and stronger.
Sun Jian, general manager of Cainiao’s C2M supply chain, introduced that Cainiao’s network carries tens of billions of parcels each year, and can not only distribute goods to consumers in more than 2,800 districts and counties across the country, but also deliver to 1 million small stores in major cities. , And can be delivered to 224 countries and regions around the world.
By using robots and automated equipment, Cainiao has achieved parcel delivery within 48 hours on average.
In rural areas, Cainiao has established a common logistics distribution network in 500 counties, and has opened up the "first mile" and "last mile" through modern logistics facilities to deliver agricultural specialty products out of the mountains.
"With the further deepening of digitization and intelligence, the new digital economy will open up online and offline channels, integrate the previously dispersed production, circulation, and consumption supply chain links, and even achieve supply chain flexibility in the future , Personalization, reverse production guidance." Sun Jian said.
Remove unreasonable barriers to entry
The integration of the two industries is inseparable from the corresponding policy environment.
Professor Yang Haoxiong of Beijing Technology and Business University believes that different manufacturing companies have different requirements for logistics, encounter different obstacles, and the ways of integration are quite different. Therefore, the integration of the two industries needs to be implemented according to the characteristics of different industries.
In this process, it is necessary to create a good market environment.
Inclusive and prudent supervision should be implemented for the integrated development of new business forms and new models of the logistics industry and manufacturing, and unreasonable market access restrictions should be removed.
Related policy support is being rolled out one after another.
The National Development and Reform Commission and other 14 departments proposed to encourage qualified manufacturing companies to divest their logistics assets to establish sole proprietorship or joint venture logistics enterprises, and those eligible to enjoy fiscal and taxation policies in accordance with relevant regulations; encourage banking and insurance institutions to develop financial products and services that serve the logistics industry and manufacturing deep integration .
Zhejiang supports the cultivation and development of leading enterprises in the express delivery industry, and provides services and support in terms of fund subsidies, project land, tax incentives, environmental capacity, energy consumption indicators, and talent introduction.
Liaoning supports the inclusion of express delivery enterprise service manufacturing projects into the scope of special fund support in the field of industry and information technology, and supports the use of existing funding channels to establish special projects to promote the deep integration of express delivery industry and manufacturing.
How can companies seize the opportunities when policies are exerted?
In Sun Jian’s view, when the new technological revolution brings disruptive changes to the industry, the manufacturing industry should update its concepts, reform itself, embrace the new digital economy, and fully integrate e-commerce and logistics platforms at the circulation and sales levels, and make full use of The platform's big data conducts sales forecasts, intelligently divides warehouses, and builds an intelligent supply chain.
"From the perspective of the logistics industry, logistics companies must not only take on the responsibility of delivering goods to customers, but also actively participate in the production process of customers. Therefore, the logistics industry must achieve informationization and platformization as soon as possible, and use new technologies to improve its services. Manufacturing capabilities." Zhang Peng said.
Yang Haoxiong believes that in the context of the global economic situation facing many uncertainties, promoting the integration of the two industries will help maintain the stability of the industrial chain supply chain, promote the reduction of logistics costs and increase efficiency, promote the transformation and upgrading of the manufacturing industry, and promote the formation of a domestic A new development pattern in which circulation is the mainstay and domestic and international dual circulation promotes each other.
"With the deepening of the integration of the two industries, more high value-added products will appear, and China's industrial competitiveness will also be further enhanced."