The economy is booming during the double holidays-
returnee makers welcome this year's "most awesome holiday"
During the National Day and Mid-Autumn Festival holiday, Wei Yi's cafe returned to the bustling scene of the past.
During the National Day Mid-Autumn Festival holiday, domestic travel consumption, retail catering and other data reached their highest peaks this year, and the consumer market has recovered significantly.
For returnees who start businesses in related fields, this "most powerful holiday" that focuses on releasing the backlog of consumer demand may also become a favorable opportunity for them to take advantage of the potential to dig deeper into consumer hot spots.
Accelerated release of tourism demand
On October 11th, Gefeisong Chocolate Town, located in Jiaxing, Zhejiang Province, ended its last light show this summer.
Although the National Day Mid-Autumn Festival holiday is over, many tourists still come by car to enjoy the brilliant night light show in the park.
The general manager of the town, Mo Xuefeng, obtained a master's degree in finance from Boston University in 2011. In 2014, he officially transformed his dream of a chocolate amusement park into a reality, which integrates amusement, experience and chocolate dessert production. Mo Xuefeng devoted a lot of effort to the tourist park.
After the outbreak of the epidemic this year, the number of tourists in the small town has plummeted. Mo Xuefeng tried many methods, including live streaming and selling chocolate products, to minimize the impact of the epidemic.
Tourist consumption recovered during the long holiday of "October", and the average daily passenger flow of the Chocolate Town exceeded 10,000, ushering in a long-lost lively scene.
The long holiday brings more possibilities to the offline experience of the scenic spot. As the first long holiday after the epidemic has been stably controlled this year, the consumer demand of domestic residents has been fully released.
"During the National Day, the employees in our park are working very hard. Everyone is working overtime. With the light show, the business hours of the park have been extended to 10:30 in the evening. The passenger flow is three to four times that of the day, and the number of tourists has increased significantly. "Mo Xuefeng said to this reporter.
According to data from the Ministry of Culture and Tourism, during the National Day, the country received 637 million domestic tourists and achieved domestic tourism revenue of 466.56 billion yuan, recovering 79.0% and 69.9% year-on-year respectively on a comparable basis. The strong recovery of travel, tourism and other consumption far exceeds that before this year. Little holiday.
For judging China's economic recovery after the epidemic, it is of great significance to observe the strong growth momentum of the holiday economy on the consumer side. At the same time, returnees from the industry also see the huge potential for industry recovery.
In Chongqing Dayuanxiang Museum, students participating in research activities are painting.
Strong recovery of catering consumption
Affected by the stimulus effect of the long holiday, consumption in the catering and retail industry recovered significantly.
According to data from the Ministry of Commerce, the national retail and catering key monitoring enterprises during the long holiday have sales of approximately 1.6 trillion yuan, with an average daily sales increase of 4.9% year-on-year.
Consumption is currently experiencing a steady recovery.
Wei Yi, the founder of Shanghai Yimujia Coffee, also graduated from Boston University in the United States. During the National Day, this cafe on Xiangshan Road in Huangpu District had a good business, and Wei Yi was very busy in the store.
Compared with the deserted scene in the store a few months ago, the average turnover of 3,000 to 4,000 yuan on National Day Gold Sunday has basically returned to the same period last year.
The shop is bustling with hustle and bustle, and the coffee sold cup after cup is a microcosm of the strong recovery of the catering industry.
Wei Yi told our reporter that after the outbreak of the epidemic this year, from Ching Ming to the "May Day" holiday, the turnover in the cafe was only 1/3 of that of the same period last year. The impact of the epidemic on the catering industry has once affected him. The store has an idea of finding another way out.
However, deep down in his heart, the idea of building an "old store with cultural heritage" lingers in Wei Yi's mind, making him unwilling to give up. This coffee shop opened in 2017, bit by bit, every bit The corners contain the stories he wants to tell the guests.
With the improvement of the domestic epidemic situation, Wei Yi has become more confident in the recovery of catering consumption. The brilliant performance of the store during the National Day holiday made him feel "not unexpected."
During the holidays, new products such as "tofu pudding", "dirty brown sugar coffee" and other new products launched during the double festival in the store are very popular with tourists and are in short supply.
"The domestic epidemic prevention and control is strong, and everyone finally has a good opportunity to go abroad. Before, most of the guests in the store were local residents. During the National Day holiday, many guests came to Shanghai for vacations. Many tourists appreciate the taste of the drinks in the store. Seeing that they like it, I am very satisfied." Wei Yi said.
The night light show in Jiaxing Ging Fei Song Chocolate Town in Zhejiang Province attracted many tourists during the National Day and Mid-Autumn Festival.
Explore long-term operation model
Exploring long-term operation models, linking offline parks and online shops, allowing offline services to have more forms. The Mo Xuefeng team is making new designs and experiments.
They tried to open the venues in the park for free and welcome high-quality products from outside the park to better share resources.
"This year's Mid-Autumn Festival and National Day meet, and some teams that make local traditional mooncakes also came to our park. Their products are very popular with tourists and the sales are tens of thousands." Mo Xuefeng said.
In the context of the double festival holiday, in order to set off the festive atmosphere, the park also launched new projects such as handmade moon cakes for tourists in addition to the usual chocolate making, and tried to provide more services to meet the needs of tourists.
In Chongqing, Dayuanxiang Museum resumed its reception for team tours and research and study tours during the National Day holiday. Museum director Liu Wei is a returnee in the United States. According to her, the museum’s visitor reception within 7 days of the long holiday reached the previous month’s Quantity.
Some foreign tourists come here admiringly, just to see the unique style of the collection in the museum.
As early as July this year, the Chongqing Municipal Commission of Culture and Tourism released the third batch of weekend tours of the "Weekend Tour to Chongqing" series of activities, including 16 tourist routes in Yongchuan District, Youyang County, Bishan District, and Qijiang District. Dayuanxiang Museum appeared In the weekend tour of Bishan, it has become one of the characteristic routes to taste the charm of traditional culture.
Liu Wei said frankly that although the number of tourists during the National Day and Mid-Autumn Festival meets expectations, there is still a lot of difficulty in using the ticket revenue generated by the current passenger flow to cover the museum's operating costs. She and her team are also exploring new forms to make Da Yuanxiang happy. Go out of the collection and go beyond the mountains.
"Cooperating with government departments, with other museums, and integrating with the cultural and tourism industry is one of our current efforts. The purpose is to let the museum's collections display their greater value and let more people understand them. The historical precipitation behind it." Liu Wei said.
Sun Yahui