The variety is becoming more abundant and the upward trend is obvious
Online auctions show new tricks (Online China)
The bidding price was replaced by a mobile phone input quotation, and the hammer-falling sound representing the transaction was replaced by the transaction bullet frame...The once ceremonial auctions are accelerating "touching the net". Through online quotation, bidding, hammer-falling, and transaction, people can live broadcast Bid for your favorite items.
Industry insiders pointed out that online auctions have shown a clear upward trend this year, with online judicial auctions, art cloud auctions, and patent online auctions gaining momentum.
Judicial Auction: Improving Execution Efficiency
In recent years, online auctions have become more popular, and online judicial auctions have attracted more attention.
The Intermediate People’s Court of Harbin City, Heilongjiang Province recently publicly auctioned 98% of Longjiang Aviation Co., Ltd.'s equity in the equity value items corresponding to shareholders’ equity on the JD network judicial auction platform. The starting price was about 329 million yuan, and the final transaction was about 806 million yuan. 36,000 people watched the auction online.
The Beijing Higher People’s Court recently launched an online judicial auction "live week" activity in the city’s courts, mainly focusing on residential, automobile, artwork, gold, equity and other lots. In the live event, not only the judges will answer questions about the law, and the host will introduce in detail. New technologies such as VR video and 3D panoramic view are also used for the lot to facilitate bidders to understand the lot from multiple angles.
The Provisions of the Supreme People's Court on Several Issues Concerning People's Courts Online Judicial Auctions, which came into effect on January 1, 2017, require that when the people's courts dispose of property by auction, they should adopt the online judicial auction.
The regulations also clarify that online judicial auction refers to the behavior of the people's court to openly dispose of property through the Internet auction platform in accordance with the law.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview: "Judicial auctions are very good and can achieve cross-temporal purchases." Online auctions bring a new transaction model that is independent of time, geographical and other factors. The restriction of the transaction effectively expands the scope of the transaction, and bidders can follow the auction dynamics at any time and complete payment transactions more conveniently.
“Online judicial auction is a fair, just, multi-win and shared execution method.” Professor Liu Junhai, director of the Institute of Commercial Law of Renmin University of China, said that on-line judicial auction has multiple advantages. Selling lots at a good price maximizes the value, which is great for creditors and debtors. Both are beneficial. The intervention of the court can ensure that the auctions are genuine and at a fair price, thus allowing buyers to save time, effort, and peace of mind. A transparent and open online auction environment is also conducive to improving judicial credibility and improving the efficiency of court enforcement.
Art auction: discovering young customers
The "Global Auctions Review for the First Half of 2020" released by Art Tactic, a London art market analysis company, shows that the total global art auction sales in the first half of this year decreased by 49% year-on-year, while the total online auction sales increased by 5 times.
Chinese art online auctions are also booming. In the China Guardian 2020 spring auction that ended at the end of August, online bidding was active, with a turnover of nearly 135 million yuan.
Online auction transaction prices and the number of participants have repeatedly hit record highs, which are inseparable from the efforts of cultural relics and art related institutions.
At present, China Guardian, Beijing Poly, Shanghai Jiahe, Guangdong Chongzheng and other major auction houses have taken the train of the Internet to accelerate the expansion of online business. Many new ideas have been "sold". The auction starts at a zero reserve price. New ways to play such as relay auctions and automatic price increase are endless.
"This year, Poly Auctions focused on building an online auction platform. At present, it has formed a complete set of cloud service processes including cloud solicitation, cloud preview, cloud investment, cloud auction, and cloud settlement." said the relevant person in charge of Poly Auction.
Industry insiders pointed out that young collectors are on the rise. They are accustomed to using digital tools to communicate. They are particularly active in online auctions and have a more diverse collection of tastes.
While finding ways to increase the popularity of online auctions and attract young people, we should be guided by user thinking and do a good job of connecting online auctions and offline receipts.
The "2020 Beijing Huimin Cultural Relics and Art Auction Month" series of activities jointly organized by the Beijing Municipal Bureau of Cultural Relics and the Beijing Auction Industry Association has recently launched.
79 online and offline auctions are its blockbuster projects. Buyers can enjoy free shipping, unconditional returns, free shipping, and discounted commissions.
The transfer of art auctions from offline to online also faces many pain points.
Among them, the authenticity and quality of lots are the core issues affecting online auctions.
Only by improving its credibility can online auction platforms attract auctioneers and bidders to participate in the auction.
The online platform should assume the responsibility of review and supervision, and establish a sound appraisal and review mechanism and professional team.
Liu Junhai said: “Commodity auction platforms must stand up for the majority of buyers, put guards on guards, and guard them well, and must be honest and avoid misleading and defrauding bidders.”
Patent auction: promoting the transformation of achievements
At the end of April this year, the online auction of patent achievements of the Chinese Academy of Sciences "Inclusive Program" (Chongqing) was successfully held.
The auction was held in the form of "webcast + Internet auction" and online plus offline. A total of 19 patents were auctioned, involving electronic information, biomedicine, new materials, energy conservation and environmental protection, and other strategic emerging countries with key support industry.
From July to September, the Department of Science and Technology of Jiangsu Province, the Department of Education, and the Intellectual Property Office jointly launched the "First Patent Auction Season in Jiangsu Province". A total of 2,329 invention patents participated in the auction, with a total starting price of 238 million yuan.
The activity was carried out in four stages: patent collection, publicity and promotion, online bidding, and ownership settlement, and was carried out on the online platform in the form of "online bidding + agreement deal".
"Let patents find buyers who know the goods, increase the rate of patent usage, minimize shelving, and avoid shelving them, so that companies with the ability to transform achievements can find their favorite patented technologies." Liu Junhai reminded that the patent information for online auctions should be true , Accurate and complete.
In Zhu Wei's view, in online auction patents, the entire process of bidding, ownership, and delivery is open and transparent online, which can solve the problem of information asymmetry between buyers and sellers. The entire process is subject to multi-party supervision, so that it is not easy to have rights. Subordinate disputes and contradictions.
"Of course, there are certain hidden dangers in online auctions. Beware of internal operations and black-box operations." Zhu Wei believes that the identity of every bidder must be verified.
With the application of 5G, VR, AR, AI and other technologies, the online auction scene and experience will be further improved, and the convenience, simplicity, flexibility, timeliness and reach of online auctions will be further enhanced.
Looking to the future, the complementary mechanism of online and offline mergers and integration will become the new normal in auctions.
Li Xueqin