[Pick] The era of'With Corona'... Next year's trend is'V-nomics'

▲ Kim Nan-do, Professor of Consumer Studies, Seoul National University

The era of'with corona' that does not know when it will end, and therefore must coexist, is becoming a'new normal'. 

In this era of Corona 19, the new word'V-nomics' was picked as an important keyword in 2021. 

This is a keyword suggested by the professor's team at Seoul National University's Consumer Department, Kim Nan-do, who has suggested a new consumption trend in Korea every year. 

Vnomics is a compound word meaning "economics that Virus has changed and will change." 

Professor Kim Nan-do said at a press conference commemorating the publication of'Trend Korea 2021' today (13th), "Vnomics is a keyword designed with Corona in mind. We considered how the industry will recover and consumer preferences will change." .

Professor Kim predicted that in the era of Corona 19, the domestic economy will generally draw a K-shaped polarization. He also pointed out that in the era of Corona 19, a sense of community and tolerance, a sense of balance in the role of the government, and the organization's ability to respond to change are important. 

Regarding the reality of'untact' (non-face-to-face), "Amid Corona 19, the part where the ego is separated online and offline continues to arise." "The problem of identity that concerns who I am has become more important in the online era "He added. 

This is'News Pick'.