China News Service, Jinhua, October 8 (Reporter Xi Jinyan) During the National Day holiday, rural tourism has become a hot spot.
The Zhangjia Village under Wucheng, Jinhua, Zhejiang, known as the "Camellia Village", has welcomed waves of tourists for leisure and vacation these days.
The blossoming camellia has become a "golden flower" thanks to the strong development of the local camellia industry.
Over the years, under the leadership of Qian Ruihua, the secretary of the Party branch of the village, Xia Zhangjia Village has deeply cultivated the camellia economy and opened up the road to prosperity from the camellia, achieving a beautiful butterfly change from poverty and backwardness to a strong village.
Camellia flower exhibition.
Photo courtesy of Wucheng Propaganda Department
"Attracting capital and technology" to break the development dilemma
Xia Zhangjia Village is prosperous and beautiful because of camellia.
During the National Day holiday, when you walk into Xia Zhangjia Village, you can see rows of exquisite garden houses lined up with lush green flower and tree nurseries.
Although the blooming season of the camellia has passed, the vibrant scene is still beautiful.
Back in the 1970s, Xia Zhangjia Village was still a well-known poor village.
The villagers lived in dilapidated adobe houses and walked along the muddy and crooked yellow mud roads, struggling to survive on the food and clothing line every day.
In 1975, 27-year-old Qian Ruihua returned to his hometown from the army with the dream of "renovating the face of the countryside" and began serving as the party branch secretary of Xia Zhangjia Village the following year.
When Qian Ruihua first took office, Xia Zhangjia Village was economically backward, the village collectively owed 36,000 yuan in debt, and transportation was inconvenient.
"How to pay off the loan and let the villagers get rich as soon as possible?" Qian Ruihua thought about it day and night.
Camellia flower exhibition.
Photo courtesy of Wucheng Propaganda Department
Raising funds to build roads, planting jasmine flowers, setting up a tea factory... After taking office, Qian Ruihua led the villagers to actively explore ways to increase income.
After in-depth market research, in 1996, Qian Ruihua took camellia plantation as a development direction, promoted land transfer, freed up 1,050 acres of contiguous bases, and introduced 24 major camellia planters.
The grain farmers in Xia Zhangjia Village became flower farmers. They learned techniques from the big camellia farmers and earned wages.
In just one year, Xia Zhangjiacun solved the industrial development bottleneck lacking technical support and started the road to prosperity by planting camellia.
camellia.
Photo courtesy of Wucheng Propaganda Department
Blossoming camellia plants a new "money" scene
The camellia industry took root in Xia Zhangjia Village, paving the way for local villagers to increase income and become rich.
As the "leading goose", the party members of Xia Zhangjia Village took the lead in contracting farmland and planting camellia in neighboring villages, and adhered to the party-group assistance model of "old households bring new households, and big households bring small households" to help farmers develop the camellia industry The camellia economy of hundreds of thousands of acres of land around.
Nowadays, 98% of the farmers in Xia Zhangjia Village plant flowers and seedlings such as camellia, and the average annual income of villagers exceeds 50,000 yuan.
The annual output value of the seedling industry in the village has exceeded 150 million yuan.
Every year in the flower season, the village's camellia blooms in full bloom, attracting many tourists to wander the flower sea, and thousands of merchants come here.
"One camellia, one valley, one acre of camellia, one building", the slang of the common people became a true portrayal of Xia Zhangjia Village.
Relying on the camellia industry, Xia Zhangjiacun has gradually established a brand in the international camellia market.
When the camellia blooms in March every year, Xia Zhangjia Village will hold a large-scale Camellia Festival to welcome tourists and businessmen from home and abroad to come to enjoy the flowers and purchase.
According to the organizer's statistics, on the opening day of the first "Cloud Camellia Festival" this year, the number of live broadcasts exceeded 5 million views, and the total sales of flower seedlings reached 38 million yuan.
Gao Qunliang, a villager in Xia Zhangjia Village, started selling camellia and planting seedlings in 2012.
In his memory, the sales of camellia seedlings in the early years were "run" on both legs. "At that time, I was still young, but there were many elders in the village who were engaged in the seedling industry. Participating in trade fairs. Sometimes it takes a lot of time to go to provinces far away."
Now, he and the flower farmers can receive orders in the flower garden.
"Now that science and technology are becoming more and more advanced, flower seedlings are sold and traded through online platforms, which is convenient and fast." Gao Qunliang said that the popularity of the Internet has made the Camellia in Xia Zhangjiacun "fragrant even further", and sales have also increased. .
The Camellia Cultural Auditorium of Zhangjiacun.
Photo courtesy of Wucheng Propaganda Department
Push the "flower economy" onto a well-off road
With the joint efforts of the villagers, the camellia turned into a "rich flower", and the abandoned land became a "earning land". Xia Zhangjia Village embarked on a road of rapid development and realized the transformation from a poor village to a well-off village.
The people's pockets are bulging, and the days are booming.
With sufficient funds, Xia Zhangjia Village began to further promote the construction of beautiful villages.
In recent years, Xia Zhangjia Village has actively carried out special actions to clean up and rectify rivers, improve the construction of public service facilities such as education, medical care, and elderly care, set up public spaces such as reading rooms, young women’s activity rooms, and set up middle-aged and elderly fitness teams, young women’s dance teams, gongs and drums People’s cultural organizations such as the team have improved the living environment of the villagers and their happiness index has also been rising.
Using camellia as a medium, Xia Zhangjia Village integrates modern agriculture and tourism, gradually forming a model of integration of leisure, entertainment, and tourism.
Straight and spacious asphalt roads, crystal clear ponds and streams, clean and tidy village environment, and colorful camellia... The beauty of Xia Zhangjia Village has attracted many tourists from other places for leisure and entertainment.
In 2009, Xia Zhangjia Village was named "Special Tourist Village in Zhejiang Province".
The prosperous development of the camellia economy also supports the dream of a well-off society in Xia Zhangjia Village.
"Next, we plan to lay an underground pipeline network to allow natural gas to flow directly into the villagers' homes, and to upgrade the natural water pipelines so that the villagers can use better water and make their lives more comfortable." Qian Ruihua said.
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