The National Day box office exceeded 3.9 billion, and nearly 100 million people watched the movie
China-Singapore Jingwei Client, October 9th (Zhang Meng) The 2020 National Day files (October 1st-October 8th) came to an end. According to data from the National Film Special Fund Office "China Movie Box Office APP", as of October At 24:00 on the 8th, the box office of the National Day in 2020 reached 3.92 billion yuan, ranking second in the box office of the National Day of Chinese Film History.
National Day box office exceeds 3.9 billion
Source: National Film Special Fund Office "China Film Box Office APP"
Data show that from 2016 to 2019, the box office of the National Day movies in Mainland China was 1.58 billion, 2.629 billion, 1.904 billion, and 4.386 billion.
In addition, according to the "China Film Box Office APP" data from the National Film Fund Office, as of 24:00 on October 8, the box office for National Day in 2020 was 3.92 billion yuan.
Judging from the number of movie viewers in the National Day file over the years, the number of movie viewers during the 2017-2019 National Day file was 77,203,600, 53,954,600, and 110 million. As of 20 o'clock on October 8th, this year's National Day movie viewers exceeded 99 million.
From a single-day box office perspective, the 2016-2019 National Day box office on the first day was 283 million, 385 million, 363 million, and 815 million.
The box office on the first day of National Day this year exceeded 740 million, a single-day box office record during the year.
"Crazy Movie Circle" screenwriter and writer Mo Zheng told the China-Singapore Jingwei reporter that this year’s National Day box office exceeded expectations, and the schedule was extremely fierce. It can be said that it will play a role in setting the future box office trend. I believe that the Spring Festival stalls will continue the good trend, even more. A record high.
In an interview with the China-Singapore Jingwei reporter, Bu Limin, a senior analyst at the Yen Data Solution Center, pointed out that under the premise that the theater strictly adheres to the attendance rate of not exceeding 75%, the National Day file has achieved such a remarkable result.
The overall performance of the National Day files this year basically met industry expectations. The overall quality of the films released was excellent, word-of-mouth positively correlated with the box office, and the market showed a healthy development trend, which effectively boosted market confidence.
Bu Limin added that, as a whole, with high-quality films and a stable epidemic prevention and control situation, the Chinese film market has withstood the National Day test after a smooth restart in the summer, and the market is recovering steadily.
"My Hometown and Me" won the box office
Source: "My Hometown and Me" and "Jiang Ziya" posters
Among the over 3.9 billion box office in the National Day file this year, "My Home and Me" topped the box office with 1.85 billion box office, followed by "Jiang Ziya" with 1.37 billion box office.
On October 1, "Jiang Ziya" became the single-day champion with 362 million box office, and broke the first-day box office record of animated films in the Chinese film market and the single-day box office record in 2020.
At 0:00 on October 3, "Jiang Ziya" box office reached 710 million in the first week, breaking the box office record for the first week of animated films in the Chinese film market.
On October 3, the single-day box office of "Jiang Ziya", which led the box office for two days, was counterattacked by "My Hometown and Me".
Source: "China Movie Box Office APP"
It is worth noting that during the National Day file, "My Hometown and Me" achieved a single-day box office of over 100 million for 8 consecutive days.
In addition, the film scored 9.3 on both Maoyan and Taopiao, achieving a double harvest of word-of-mouth at the box office.
Mo Zheng believes that "My Hometown and Me" adopts a segmented narrative method, which does not look tired, and is escorted by a number of main creators with popular film works. The script is relatively solid, and it is easy to maintain the reputation. Counterattack.
In addition, the element of hometown happens to resonate with the audience during the long holiday.
In Bu Limin’s opinion, "My Hometown and Me" was the sister chapter of "My Homeland and Me" in the National Day file last year. The all-star and all-comedy lineup is very attractive, and the creative mode of "co-directing + unit short film", " The narrative method of "little people + feelings of home and country" has verified its market influence in the National Day file last year; in addition, the overall mood of the society after the epidemic needs to be relieved, and "My Home and Me" accurately fits the perspective of movie audiences at this time. The demand for film and taste is the main joke of the National Day file.
With the blessing of a high-quality creative team, it is logical that the film became the most popular film among the public during the period.
Expert: The story is still the core
Image source: Internet
A reporter from China-Singapore Jingwei noticed that after the release of "Jiang Ziya", different voices appeared on the Internet. Some netizens said that "there are more and more special effects, but they can't tell stories anymore."
There are also netizens who support: "things are not perfect, just look and cherish".
In response to the controversy over the word-of-mouth of "Jiang Ziya", Bu Limin analyzed that, on the one hand, the previous work "Nezha: The Devil Child Comes into the World" has made the audience shine, and the audience's appreciation and requirements for domestic animation have been greatly improved; on the other hand, the film The pre-publicity is closely tied to "Nezha: The Devil Child Comes into the World", and the audience will consciously substitute it. However, the story and style of "Jiang Ziya" is completely different from that of "Nezha". The audience will have a certain psychological gap after watching the film. After the box office took the lead at the beginning of the schedule, there was a retaliatory decline, and word of mouth also became controversial.
Bu Limin suggested that the development of animation films in the future should guide the market and audience, rather than blindly cater to the audience. Although "Jiang Ziya" did not perform as expected, it also demonstrated the courage of the production team to seek innovation and change, and further expanded the subject matter boundary of Guoman. Market development plays a positive guiding role; secondly, the blessing of IP is limited, and the display of technology is only the basis. Domestic animated films want to break through, and the story is still the core. In the final analysis, "Jiang Ziya" is still a little weak due to the plot. Hold up the grand world outlook proposition.
Mo Zheng said that the future animation should be bold and original, in addition to having a good sense of copyright protection, and continuous updating and development.
(Zhongxin Jingwei APP)
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