Companies El Corte Inglés launches a flat rate for online purchases to compete with Amazon
Consumption. Amazon Prime Day 2020 will be celebrated on October 13 and 14 with more than one million offers in Spain
The pandemic has triggered online shopping and three out of 10 Spaniards bought products through this channel from January to June, compared to 16.8% (one in 10) who did so in the same period of the previous year.
This is revealed by a study conducted by
Aecoc, the Association of Companies and Manufacturers of Mass Consumption
.
The mass market sector includes all the food and beverage, drugstore and hygiene products that we buy in stores, supermarkets.
The association has prepared the report
E-Commerce in Mass Consumption
, after having analyzed during the last 24 months the activity on the Internet of more than 10,000 users.
The percentage of visitors to the websites of
online supermarkets
grew from January to June, going from 47.9% in the first six months of last year to
55.6%
in the same period of 2020.
The report details which were the most purchased brands in each category of consumer goods: food, beverages, pets, health and beauty, drugstore and baby.
According to this ranking, in drinks
Coca-Cola, Mahou, Fanta, Cruzcampo
and
Don Simón
led the ranking
.
In the food part, they were
Danone, Pescanova, El Pozo,
Nestlé
and
Campofrío
.
In Drugstore, the five places A
riel, Scottex, Finish, Fairy
and
Sanytol are scored
.
In health and beauty, the most purchased brands were
La Roche Posay
creams
, Gillette
and the Satisfayer sucker brand.
Last year around the same dates the list differed a bit, especially in the health and beauty category, where
Giorgio Armany, Gillette
and
Carolina Herrera
led the ranking
.
As for the chains, the giant Amazon is the largest distributor of consumer products in Spain online, according to the report, followed by the
Carrefour
website
, El Corte Inglés,
Dia
and
Hipercor
.
According to the criteria of The Trust Project
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Companies El Corte Inglés launches a flat rate for online purchases to compete with Amazon
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