China News Service, Beijing, October 8th (Reporter Li Xiaoyu) China's long-suppressed consumer demand was released in the mid-autumn festival and National Day super-long holiday.

According to data released by the Ministry of Commerce on the 8th, from October 1st to 8th, the national retail and catering key monitoring enterprises have sales of approximately 1.6 trillion yuan (RMB, the same below), and the average daily sales has increased compared with last year’s "Eleventh" Golden Week. 4.9%.

　　During the "Golden Week" period, many places in China launched promotional activities one after another, issuing subsidies and consumer coupons for automobiles, home appliances, catering, etc., which strongly stimulated consumers' enthusiasm for buying.

During the "Eleventh" period, the sales of key monitoring companies in Ningbo, Beijing, Gansu, Shanghai, and Hainan increased by 18.8%, 18.6%, 14.4%, 13.7% and 12.5% ​​respectively year-on-year.

　　Driven by various promotional activities, the sales of upgraded products such as organic food, automobiles, smart home appliances, gold and silver jewelry have increased significantly.

Auto sales rebounded strongly, with the year-on-year growth rates of key monitored auto sales in Beijing, Zhejiang and Yunnan reaching 23.5%, 20.3% and 14.1% respectively.

Duty-free shopping on the outlying islands of Hainan is extremely active. In the seven days before Golden Week, the retail sales of four duty-free shops in Haikou, Sanya and Qionghai more than doubled over the same period last year.

　　The consumption of catering, leisure and other services that were once severely damaged by the epidemic has also picked up rapidly, ushering in a wave of "retaliatory consumption".

The traffic of some time-honored restaurants and Internet celebrity restaurants in Sichuan increased by 10%-20% year-on-year. The operating income of key monitoring catering companies increased by 43% year-on-year; the number of in-store catering orders in Guangzhou increased by more than 30% year-on-year.

In the seven days before the "Eleventh" period, the national movie box office reached nearly 3.7 billion yuan, the highest level in the Golden Week in the past.

　　New types of consumption, such as online shopping, live delivery of goods, online ordering, and customized travel, continued to flourish during the "Golden Week" period.

According to official data, new consumer orders such as escape rooms, VR games, and Hanfu experience on large online platforms have increased by 58% year-on-year.

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