Instagram is 10 years old: how this network has become essential for the food industry

The social network Instagram, which has revolutionized photo sharing, is celebrating its 10th anniversary this week.

Instagram now has more than a billion users, hence the growing interest of companies for this service.

This is particularly the case in catering and now, the great chefs can no longer do without.

And they are convinced of the impact of the social network on their customers.

"The most effective communication tool on the planet"

See this post on Instagram

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Whatever we say, gluttony ... ... ✍ ✍ ✍.

it's up to you to finish the sentence.

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The new creation of @michaelbartoccetti and @ leandre.vivier x @legeorgeparis is here, it is waiting for you.

Buono, Molto Buono !!

BOMBA ATOMICA ✌️.

Mamma mia ragazzi ‍.

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#fruitsrouges #chefsfood #lesgrandestablesdumonde #gastronomique #guidemichelin #michaelbartocceti # pâtissier #gastronomiefrancaise #chefpatissier #gastronomie #parisfood #parisfoodie #patissier #luxuryfood #figues #dessert #food #gastronomy #chef

A post shared by Simone Zanoni (@chefzanoni_simone) on Sep 29, 2020 at 9:02 am PDT

Chef of the restaurant Le George in Paris, Simone Zanoni testifies to this.

Since confinement, the chef has been sharing everything on his Instagram account, from the shaping of the gnocchi to the à la carte desserts.

And with over 150,000 subscribers, the effect is immediate.

His gnocchi thus obtained a million views.

"The fig that we have just posted, 61-62,000 people have seen the photo," also illustrates Simone Zanoni on Wednesday on Europe 1. "We sell figs every day in an extraordinary way. Because people are say: 'Hey, I saw the new dessert, let's try it. Casually, Instagram is the most effective communication tool on the planet today.'

Simone Zanoni posts photos of her Instagram account from the confinement.

Photo credit: Pierre Herbulot

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So much so that in July, his restaurant, thanks to the chef's success on the networks, made one of its biggest turnover since its opening, despite the health crisis.

"The revival of the pie, we owe it among other things to Instagram"

Nothing like Instagram, a beautiful light and a good camera, to showcase pastries and pies.

"The revival of the pâté crust, we owe it among other things to Instagram", confirms Nicolas of the Maison Vérot charcuterie.

For him, the social network has transformed the image of cold cuts.

"Instagram, I think, has really broken all these barriers to entering these businesses. People have simply understood that in charcuterie you can have great products, products which are beautiful and which are above all very, very good, and above all it is not for the old ".

For the catering trade, the circle is virtuous, insofar as customers share the photos on their own account.

So it's free advertising, but time-consuming.

Chef Simone Zanoni spends between one and two hours a day on Instagram.