National Day Long Holiday Observation | Cultural consumption recovery brings important assistance to the construction of a new development pattern of "double cycle"
CCTV News:
During the long vacation, go to museums and exhibition halls, where ancient cultural relics tell thousands of years of Chinese civilization.
In theaters, theaters, movie blockbusters, opera performances, etc. are brilliant.
A series of cultural tourism activities that combine tradition and modernity, digging into the historical heritage in all directions, let the traditional culture "tide".
Innovative cultural tourism activities with distinctive characteristics attract tourists from all directions, and "immersive experience" makes consumers willing to pay for new exploration.
The analysis points out that the recovery of the cultural performance market is accelerating, cultural consumption during holidays is concentrated, the vitality of cultural and tourism integration is manifested, and the tourism experience is once again upgraded.
Traditional cultural “craze” has emerged in various parts of China. In order to create a more “immersive” consumer experience, Hangzhou Southern Song Dynasty Royal Street, with a history of more than 800 years, has innovatively launched more than a dozen cultural experience points. Collect and analyze the tourism data of Southern Song Dynasty Imperial Street.
The Qiyun Mountain Scenic Spot in Anhui uses "Han culture" as the medium, innovatively integrates and feels the charm of traditional culture, and uses the latest sound, light, and electrical technologies to tell the story of traditional culture and become an online celebrity check-in point.
During the "Double Festivals" of the cultural market, the consumption boom reappeared, and the popularity of cultural venues such as movie theaters, exhibition halls, and theme parks soared.
According to preliminary statistics from multiple ticketing platforms, the box office of movies on the first day of National Day was 727 million yuan, close to the highest box office in recent years of 796 million yuan in 2019. Four days before the holiday, the total box office of National Day stalls exceeded 2.5 billion yuan.
The National Day box office is expected to exceed 4 billion yuan.
Cultural venues all over the country are bustling during the long vacation, and people walk into science and technology museums, museums, memorials, etc. to get what they need.
Statistics show that since the 13th Five-Year Plan, China has added a new museum every 2 days on average, reaching an average of 250,000 people owning a museum, and the number of museum visitors is increasing. In 2019, national museums will drive tourism revenue of approximately 32.4 billion yuan. "Museums" have become a fashionable way of life, and people's cultural rights and interests are better protected.
Experts believe that the recovery of cultural consumption will bring important assistance to the construction of a new development pattern of "dual cycles".
The integration of cultural connotation into tourism development, deepening the integration of cultural and tourism, and creating a distinctive tourism brand will effectively promote the high-quality development of the cultural tourism industry.