"First Abu Dhabi" and "Emirates Airlines" are among the first five
Brand Z: “STC” and “Etisalat” are the top 30 most valuable brands
Etisalat won the second place, equivalent to $ 5.2 billion.
The WPP Group and Kantar have released the BrandZ ™ report for the 30 most valuable brands in the UAE and Saudi Arabia for the year 2020, with the aim of identifying the most valuable brands in the region. The report included the report, which reflects changing lifestyles Trends in the UAE and Saudi Arabia are brands of different classes that deal directly with consumers, ranging from foodstuffs to energy, with a total value of $ 50 billion.
According to the report, telecommunications companies and banks accounted for 70% of the total value of the brands listed among the 30 most valuable brands in the UAE and Saudi Arabia, equivalent to $ 35 billion.
The telecom company "STC" topped the rating with a value equivalent to $ 9.7 billion, thanks to its size and brand strength.
Emirates Telecommunications Corporation «Etisalat» ranked second in the report, equivalent to $ 5.2 billion, and Al-Rajhi Bank came in third place with a value equivalent to $ 4.7 billion, followed by First Abu Dhabi Bank in fourth place with a value equivalent to $ 3.9 billion.
And Emirates Airlines came in fifth place in the ranking of the 30 most valuable brands, equivalent to three billion dollars.
Emaar was ranked ninth, with a value of $ 1.8 billion.
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