Original title: Report: In the first three quarters, the target completion rate of 30% of real estate companies was less than 65%, significantly lower than last year
On October 3, a report released by the Crane Real Estate Research Center showed that nearly 30% of real estate companies in the first three quarters were affected by the epidemic, with a target completion rate of less than 65%, which was the highest in the same period in the past three years.
Although there are also some real estate companies that are actively seizing the sales window period to accelerate the elimination, as of the end of September, only 8 have achieved a target completion rate of more than 75%, which is significantly lower than the same period in 2019.
According to the data, the top five developers in the first nine months of this year in terms of sales are Country Garden (02007.HK), China Evergrande (03333.HK), Vanke (000002.SZ), Sunac China (01918.HK) and Poly Real estate (600048.SH), the full-caliber amounts were 615.3 billion yuan, 531.9 billion yuan, 492.7 billion yuan, 380.8 billion yuan and 367.3 billion yuan.
Crane reported that, as a whole, although the overall sales and supply rhythm of real estate companies moved backward, the supply volume in the second half of the year increased significantly.
The sales scale of the top 100 real estate companies in the third quarter increased by nearly 28.5% year-on-year, a significant recovery from the first and second quarters.
However, in September, the level of sales of large-scale real estate companies showed a downward trend, and the pressure of sales of real estate companies in the fourth quarter was still high.
Affected by the new crown pneumonia epidemic, the achievement of real estate business performance targets in 2020 is affected to a certain extent by the epidemic, and the overall performance is not as good as the same period in 2018 and 2019.
In the first three quarters, nearly 30% of real estate companies had a target completion rate of less than 65%, which was the highest in the same period in the past three years.
At the same time, although some real estate companies are actively seizing the sales window period and speeding up sales.
As of the end of September, 8 companies have achieved a target completion rate of more than 75%, which is a relatively high position in the industry, but the overall proportion is also significantly lower than the same period in 2019.
From the current point of view, many real estate companies are under pressure on sales and sales due to the low completion of their annual performance goals. In the fourth quarter, they still need to accelerate the pace of launch and accelerate sales.
Since entering the second half of the year, major real estate companies have seized the sales window period and started to actively sell their sales. As the peak period of market supply in the fourth quarter, the accelerated supply of real estate companies will drive the increase in transaction volume.
However, the fundamentals of the industry under pressure have not yet been improved, and the company's annual performance goals are mainly achieved by increasing supply.
Crane pointed out in the report that the real estate market was showing signs of weakening in September. The supply was significantly higher but the transaction performance was flat. The cumulative supply area of the 30 key monitoring cities increased by 37% month-on-month, and the cumulative transaction area fell by 4% month-on-month, a year-on-year increase. Narrowed to 8%.
Specifically, transactions in the first-tier cities continued to run at a high level, with a year-on-year growth of 61% and 18% respectively; the overall performance of the 26 second- and third-tier cities was flat, with a month-on-month decrease of 7% and a year-on-year increase of 3%.
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The Paper Journalist Li Xiaoqing