Xinhua News Agency, Guangzhou, October 2nd. Title: Cinemas are getting hot, venues are getting hot, and parks are getting noisy-Observation of "retaliatory consumption" in the cultural market during Golden Week
Xinhua News Agency reporters Fei Sun, Ruixi Zhao, Ruixuan Deng
Under the normalization of epidemic prevention and control, the first National Day Golden Week is coming, and the cultural market ushered in "retaliatory consumption".
Reporters visited many places and learned that under the premise of strict implementation of epidemic prevention and control measures, the popularity of movie theaters, exhibition halls, theme parks, etc. has soared, and the recovery of cultural consumption has brought important assistance to the construction of a new development pattern of "double cycle".
Theaters are on fire, and the single-day box office is approaching last year
At 2:40 pm on the 1st, there was a long line at the ticket gate of the Coastal Studios in Nanshan, Shenzhen.
A movie is about to start in 5 minutes. Except for the 25% vacant seats stipulated by the epidemic prevention and control regulations, the rest of the seats are fully occupied.
In the eyes of many film industry insiders, on the one hand, audiences are more enthusiastic about watching movies after the epidemic. On the other hand, film distributors and theaters have all prepared enough ammunition for Golden Week to provide high-quality Film sources and the introduction of preferential policies to encourage everyone to enter the theater.
Guangzhou citizen Qi Bo watched a movie on the evening of the 1st. "I haven't been to the cinema for a long time. I just have enough time for the National Day holiday. I am ready to watch two or three movies." Qi Bo said, although the film industry has resumed work. For more than a month, but the available movies are limited before, and there are many attractive new movies in this National Day file.
The reporter learned that many theaters in Guangzhou launched preferential activities such as free movie coupons for recharged members.
In Jiangmen's Overseas Chinese Capital Cinema, the staff has increased the number of films arranged to meet the demand for filming during the festival.
According to statistics, the box office of movies on the first day of National Day is 727 million yuan, close to the highest box office of 796 million yuan in 2019.
Orient Securities and other institutions predict that the National Day box office may exceed 4 billion yuan, which is expected to return to the level of last year's National Day file, thus driving the entire film market to gradually return to normal.
The venue is heated up, and the audience is enthusiastic about "checking in"
The weather in Guangzhou in October was still "hot".
In the Pazhou Convention and Exhibition Center in Guangzhou, many exhibitions such as the China International Manga Festival Animation and Game Exhibition are being held, and many citizens and tourists "check in" on holidays.
“The epidemic has a great impact on the industry. Many exhibitions have been cancelled or changed to the second half of the year. During the National Day, the trend of recovery has been clearly felt. Many people have the need to participate in cultural activities during the holiday. Basically the same.” said Wu Zhijie, the project manager of the China International Comics Festival Animation and Game Exhibition, under the premise of preventing the epidemic, the exhibition attracted a large number of visitors and exhibitors.
"HOU LIVE" is a live music venue in Shenzhen. It is a stage for original musicians to show themselves.
The store manager Han Junqian told reporters that there are about 25 performances per month under normal circumstances.
After the outbreak, venue performances were suspended.
With the stable control of the epidemic, the performance market is accelerating its recovery.
In October, "HOU LIVE" has arranged 20 performances, and the box office is expected to reach 60% of the original box office.
"The audience and the venue have a recovery period. I hope that there will be further policy guidelines in the future. It is estimated that the performances in November and December can return to normal levels." Han Junqian said.
Parks are making trouble, consumption recovery helps the construction of "dual cycle"
During the long vacation, many citizens choose to go to the theme park to play.
Chimelong Paradise, located in Guangzhou, held the “Chimelong World Youth Electronic Music Carnival”; Shenzhen’s Happy Valley Scenic Area held the “2020 Shenzhen Happy Valley Magic Festival and National Tide Art Carnival”; and Splendid China, also located in Shenzhen, A brand new 1,500-meter-long antique lantern market...Some theme parks launched innovative projects during the long holidays, which were welcomed by tourists.
The reporter learned from the OCT East of Shenzhen that the OCT East ushered in a peak of passenger flow on the first day of the National Day Golden Week, receiving more than 15,000 tourists.
In the eyes of many market participants, the “retaliatory consumption” in the cultural market during the National Day is not only a signal of China’s economic recovery, but also a driving force for world economic growth.
Especially in the context of greater pressure from foreign trade and investment, with the rapid development of 5G, smart cities, and smart terminals, the Chinese cultural consumer market will present more “innovative imaginations” in terms of scenarios, content, and business formats.
Guo Wanda, executive vice president of the China (Shenzhen) Comprehensive Development Research Institute, and others believe that consumption has become the "ballast stone" for the stable operation of my country's economy. Under the premise of strict implementation of epidemic prevention and control measures, cinema lines, performance venues, and theme parks The popularity of other cultural venues shows the great potential of cultural consumption to help build a new development pattern of "double cycle".