Google will pay at least $ 1 billion to press publishers to display their content

Google has announced an "initial" investment of 1,000 million dollars (about 850 million euros) to close agreements with news publishers around the world, as announced by Sundar Pichai, CEO of Alphabet, the parent company of this giant technological.

"Our financial commitment - the largest to date - will pay publishers to create and edit high-quality content for a new kind of

informational experience

," Pichai explained on the company's blog.

The new creature of this search engine is the

platform

;

for some, it would be easier to "develop deeper relationships with their audiences";

others will be provided with "more closeness in the stories that matter"

Google News Showcase would present packages of contextualized content, with the option of soon to be integrated with video and audio options that complement the written format.

The platform will debut on Google News via Android, but will soon also be available on iOS, Apple's operating system.

The company has already signed

leading

from Germany, Brazil, Argentina, Canada, the UK and Australia.

Among the headers are Der Spiegel, Stern, Die Zeit, Folha de S.Paulo, Band and Infobae.

The next destinations, according to Pichai, are India, Belgium and the Netherlands.

Payment to the media, a historical claim

Last June, Google already announced that it was preparing "a licensing program to

" a formula that would serve to remunerate the digital press for their journalistic work.

The company, which gathers the majority of global internet searches, supports its business on advertising, and these ads on more than a few occasions accompany informational content from third parties that are only rewarded with presence or visibility, given the omnipresent nature from the Californian company.

In Australia or France, the company has received clear warnings in this regard.

In fact,

and encourages the control of reproduction of their works in news aggregators such as Google News.

In Spain, an eventual launch is conditioned by the

, after Spanish legislation established an "inalienable" right to financial compensation in favor of publishers, an obligation that Google managed to circumvent by closing of that service - although it is possible to continue consulting news in the standard search engine.

According to the criteria of The Trust Project

Know more

• Australia

• France

• India

• United Kingdom

• Brazil

• Germany

• Argentina

• Spain

• Belgium

• Canada

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