With the expansion of the radius and the improvement of efficiency, VR viewing shows an explosive growth——
The digitalization of residential services has great potential
VR (virtual reality) viewings, online lectures, big data search for houses, simulated decoration effects... This year, although the epidemic has affected offline services related to residence, various online services based on digital technology have Good performance.
A few days ago, the "Report on the Digital Development of China's Residential Service Industry" (hereinafter referred to as the "Report") jointly issued by the Shell Research Institute, the China Economic and Social Data Research Center of Tsinghua University, and the 21st Century Industry Research Institute pointed out that China's residential service market has huge potential. The relationship between supply and demand, policies, and technology are driving the residential service industry into a new digital era.
The "Report" shows that residential services generally refer to related service activities for urban residents to purchase, use, dispose of, and maintain housing, covering housing development, transaction, leasing, property management, urban renewal, home decoration, cleaning and moving and other community services.
The "Report" believes that with the advent of the mobile Internet era and the application of technologies such as virtual reality and artificial intelligence, China's residential service industry is experiencing digital acceleration.
Digital expansion of the radius of residential services can be seen from industry data.
According to data from the Shell Research Institute, in the first quarter of 2020, brokers and consumers on the Shell Find Real Estate platform jointly initiated more than 18 million VR tape viewings, and the call duration of VR tape viewing reached 507,000 hours, compared with April 2019. The quarter has increased by 80 times.
In the second quarter of 2020, Shell initiated an average of 159,000 VR tape viewings per day, while the number for the same period in 2019 was only 11,000.
"On the one hand, in the residential sector, whether it is renting or buying, the demand for ancillary, decoration, cleaning and other residential services has been greatly released, and the level and types of needs have continued to increase; on the other hand, compared with the developed western economies, China There is considerable room for improvement in the quality and efficiency of residential services in similar industries." Li Wenjie, senior vice president of Shell Finding Real Estate, said when interpreting the "Report" that the solution to the "untrue" housing information and "inexpert" brokerage services , The shortcomings of the industry such as “unhappy” in transaction services and “bad” in service evaluations. Digital technologies such as 5G, artificial intelligence, and virtual reality are needed to reshape traditional residential services and new residential service systems through standardized services and standardized systems. , To establish a new consumer-centric digital ecology.
According to Sun Yin, Deloitte's director of strategic consulting, digital tools can reduce useless information to a certain extent and increase matching efficiency. Human factors are also very important in the development of the industry.
"Algorithms provide consumers with a suitable housing and increase the probability of matching success. It can be seen that whether buying a house or living in the future, a very effective combination of online and offline, tools and people is the most important." Sun Yin said.
How to better tap the market potential of residential services?
The "Report" recommends that, for residential service companies, they should first enhance their digital strategy awareness, prepare for long-term investment, and make coping strategies in advance; secondly, for companies with insufficient capital reserves, they should leverage the digital foundation of the industrial Internet platform Facilities, to achieve "light investment"; finally, through continuous training and practice, to equip itself with the ability to apply digital tools, and to promote internal flattening, miniaturization, and flexibility reforms within the organization to adapt to the rapid flow of digital data and short decision-making cycles specialty.
Xu Xianchun, director of the China Economic and Social Data Research Center of Tsinghua University, said, “Digitalization will bring both opportunities and challenges. In the future, China should continue to increase investment in digital technology research and development, increase digital talent training, and accelerate data open sharing. Strengthen the construction of new infrastructure, improve relevant laws, regulations and systems, better promote digital transformation, and serve high-quality development".
Our reporter Wang Junling