China News Service, September 30. According to the website of the State Administration for Market Regulation, the State Administration for Market Regulation issued on the 30th the "Notice on Carrying out the Special Action to Clean up and Rectify Online Sales and Promote "Special Supply" and "Special Supply" Marked Products" (hereinafter referred to as " Notice").
According to the "Notice", the State Administration for Market Regulation has decided to organize a special action to clean up and rectify online sales and promote "special supply" and "special supply" marked products from now until the end of February 2021.
According to the "Notice", recently, some e-commerce platforms have used pinyin abbreviations and other "codes" to sell and promote products using signs such as "special supply" and "special supply", seriously damaging the image of the party and state agencies, disrupting market order, and deceiving Misleading consumers.
In order to maintain a good online market environment, curb bad social trends, and establish a correct orientation, the State Administration of Market Supervision has decided to organize and carry out special actions to clean up and rectify online sales and promote "special supply" and "special supply" marked products from now until the end of February 2021.
The "Notice" is clear, attaches great importance to it, and carefully deploys.
Clean up and rectify online sales and promote "special supply" and "special supply" marked products are a concrete manifestation of strengthening the "four self-confidence" and achieving "two maintenance", and is an inevitable requirement for maintaining a good online market economic order.
Local market supervision departments must further establish and strengthen the awareness of political organs, speak politics with a clear-cut stand, fully implement the main responsibility of strict governance of the party, give full play to the role of market supervision, take effective measures, comprehensively monitor and investigate, and strictly investigate and punish online sales and sales in accordance with the law. Promote "special supply", "special supply" and other content to identify violations of laws and regulations.
The "Notice" requires swift action around the key points.
Local market supervision departments should refer to the relevant requirements of the "Notice on Prohibiting the Use of "Special Supply" and "Special Supply" Marks by Central and State Organs" (Guoguanban [2013] No. 59), and focus on the following contents:
First, it contains "special supply", "exclusive supply" of central and state agencies and other similar content;
The second is to use the names of specific places or landmark buildings that are closely related to the central and state agencies, and use state banquets, state guests and other content to promote "special offerings" and "special offerings";
The third is to promote goods or services under the guise of "special supply", "exclusive supply" or "internal special supply, special purpose" and other similar names;
Fourth, counterfeit and inferior goods containing "special supply", "special supply" and other similar content, counterfeit registered trademarks of others, counterfeit or counterfeit quality marks, and counterfeit goods of origin.
Local market supervision departments should immediately carry out clean-up and rectification of online sales of commodity information and Internet advertising and publicity information, strengthen supervision and law enforcement, effectively maintain the image of the party and state agencies, and further purify the online market environment.
The "Notice" pointed out that it is proactive and implement the requirements.
Comprehensive system monitoring and investigation.
Focus on food (alcohol, beverage, health food), porcelain, luggage and other public opinion hotspots, and products with concentrated social reflections, with "RMDHT" (Great Hall of the People), "ZXYJ" (CPPCC wine), "QGRD" (National National People’s Congress), “GYZY” (for state banquets), “JD” (for the military) and other pinyin abbreviations, as well as Chinese character homophones and other “code language” methods. For the behavior of "foreign", "exclusive supply" and similar content, the monitoring and investigation of online commodity transactions (especially Internet second-hand trading and auction platforms) and Internet advertisements are carried out in the territories.
If the monitored information is found to be illegal after investigation, it shall be ordered immediately to delete product information or stop advertising, and in accordance with the "E-Commerce Law", "Advertising Law", "Anti-Unfair Competition Law", "Food Safety Law", etc. Laws and regulations shall investigate and deal with the responsible subject.
Strengthen administrative guidance.
Local market supervision departments should organize publicity and education of laws and regulations such as the E-commerce Law, the Advertising Law, the Anti-Unfair Competition Law, the Food Safety Law, and guide e-commerce platform companies and Internet advertising media to implement management responsibilities and improve compliance Operational awareness, consciously maintaining a fair competitive market order.
Strengthen administrative guidance, urge relevant companies to investigate and clear relevant violation information in a timely manner, timely improve the relevant banned and restricted thesaurus, and strictly implement the responsibility and obligations of product access and advertising review review.
E-commerce platforms and Internet advertising media with prominent problems shall be interviewed in a timely manner, and rectification shall be ordered.
Strengthen collaborative supervision.
Local market supervision departments should strengthen the coordination and cooperation of different business lines, unblock the channels for monitoring information transfer, integrate law enforcement resources, and improve supervision efficiency. At the same time, they should pay attention to communication and coordination with relevant departments, strengthen coordinated supervision, and do a good job in information sharing, Law enforcement linkage and joint punishment work better form synergy, severely punish illegal and criminal acts, strengthen the connection between administrative law enforcement and criminal justice, and enhance the effect of special rectification.
Establish a long-term mechanism.
The local market supervision departments shall continue to carry out daily monitoring of online transactions and advertisements of "special supply" and "special supply" commodities, always remain vigilant, and find violations of laws and regulations and promptly investigate and deal with them.
The "Notice" requires that after receiving this notice, the local market supervision departments will immediately organize the relevant clean-up and rectification work, and submit the preliminary report and statements of the special action before October 26, and submit the summary report and statements of the special action before February 26, 2021 And typical cases.