[Explanation] After the epidemic, China's first "October" holiday is approaching. Under such circumstances as the normalization of epidemic prevention and control and the opening of cross-provincial tourism, how is the domestic tourism market returning to work and business?
How will travel agencies be deployed?
It coincides with the Mid-Autumn Festival "meeting" the National Day, and the issue of how to travel with peace of mind and save money during the "ultra-long Golden Week" of the special year has become the focus of attention.
[Explanation] According to industry insiders, judging from the current situation, the amount of travel orders for the National Day and Mid-Autumn Festival holidays in 2020 will increase by 300% compared to the peak summer vacation period, which shows that the current tourism industry has gradually recovered.
However, there is still a certain gap compared to the same period in 2019.
This year's Golden Week, small group outings have become the main choice for people.
[Concurrent] Feng Ruobin, a practitioner in the tourism industry
Throughout this year (2020), the total number of visitors received in the tourism market during the Golden Week of November should be about 40% of the previous year (2019), and there is still a certain gap.
Secondly, we have made some adjustments to the travel structure of our entire year. We will see that this year's entire group tour market has a relatively high proportion, accounting for nearly 70%.
Last year, the entire 11th market should be free travel products and group tour products each accounted for 50%.
So this year due to many security considerations, everyone has chosen some private groups and small groups or group tours in this way.
[Explanation] From the perspective of the distribution of tourist orders during the Golden Week, the previously popular East China market is less affected by the flood season than in previous years. Southern Market and Western Market have become popular choices for this autumn holiday.
[Concurrent] Feng Ruobin, a practitioner in the tourism industry
This year (2020), the entire October Golden Week market has shown a trend of "two points".
One of these two points is the southern market, the southern market, and the other is our other point, the western market.
Judging from the overall ranking of the tourism market, Yunnan should rank first, followed by Hainan, Gansu, followed by Xinjiang, and our Beijing market.
Then these markets should account for the top five popular destinations for the entire Golden Week.
[Explanation] According to analysis by industry insiders, affected by the global epidemic situation, the domestic travel market during the November 2020 holiday will be tighter than in previous years, and the amount of orders will not drop year-on-year but will increase. It is expected that it will stabilize after November.
[Concurrent] Feng Ruobin, a practitioner in the tourism industry
This year (2020), the average price of (tourism products) for the entire November is around 5,000 yuan.
Last year (2019) because of some outbound travel factors.
The overall average price is around 15,000.
But we will also see that if we compare the entire domestic travel market year-on-year, the entire domestic travel market this year should grow by about 10% to 20% year-on-year.
Because of the entire November market this year, the influx of tourists from the past outbound tourism into our domestic travel market will cause the shortage of tourism resources during the entire November period. With the gradual layout and deepening of the entire domestic tourism The supply side should continue to increase the volume gradually. After the eleventh, the entire domestic tourism market should stabilize.
[Explanation] As the tourism economy heats up again, online tourism companies have started a subsidy war, and many offline places have set off a wave of price cuts for scenic spots.
It is reported that currently more than 500 scenic spots across the country have implemented different free admission and discount policies.
With the introduction of preferential policies by scenic spots and enterprises, the 2020 Golden Week is also known as the "long holiday with the most cost-effective tourism" in recent years.
How to save money has also become a topic of concern.
[Concurrent] Feng Ruobin, a practitioner in the tourism industry
It is recommended that you go to the websites of some airlines to find some special air tickets during the eleventh period. You can pay attention to some during the eleventh period. Some scenic spots in some provinces have some free ticket measures. Some own collocations and choices.
Then you can also consider, for example, October 2nd and October 3rd. Usually during this process of what we call the peak season, there will be some bargaining, or discounted special routes, or some ticket reductions. Or some discount policies, so you can also pay attention to this area.
Reporter Fan Siyi reports from Beijing
Editor in charge: 【Luo Pan】