China News Service, Xuchang, September 27th (Wang Changfeng) On the afternoon of September 26th, at the second cross-border e-commerce conference for hair products held in Xuchang, Henan, the "City of Wigs", the world's first cross-border e-commerce live broadcast base officially Unveiling.
The theme of this conference is "Launch the world, move goods throughout the world", co-sponsored by the Henan Provincial Department of Commerce, Xuchang Municipal People’s Government, and China Council for the Promotion of International Trade Henan Branch. Officials from some African embassies (consulates) in China and countries More than 500 people, including leaders of ministries, commissions and departments directly under the province, representatives of industry associations, experts and scholars, representatives of well-known cross-border e-commerce companies, and representatives of hair products companies gathered together to "gather wisdom" and exchange ideas on cross-border e-commerce innovation and cooperation in hair products , Special discussion on the transformation and upgrading of China's hair products industry.
The picture shows the live catwalk photo by Wang Changfeng
Meanwhile, the world's first cross-border e-commerce live broadcast base established by AliExpress, a cross-border e-commerce platform under Alibaba, and Xuchang, Henan, was unveiled.
The live broadcast base covers an area of about 3,600 square meters and is divided into four areas: product selection center, live broadcast center, brand center, and training center. 20 live broadcast rooms can be opened at the same time.
Wigs have 500 million consumers in the world. According to Chinese customs data, China’s annual exports of hair products account for 80% of the world’s total. Xuchang ranks first among the five major production areas of China’s hair products industry and occupies half of the wig industry.
Xuchang is China's largest distribution center and export base for hair products.
As of now, Xuchang wig cross-border e-commerce sales have exceeded 1 billion US dollars.
At present, there are 287 export hair products companies in Xuchang, with more than 3,000 products researched and developed, with markets covering more than 120 countries and regions.
Zhao Shuhong, deputy mayor of Xuchang Municipal Government, stated at the unveiling ceremony that the world’s first cross-border live broadcast base established by Xuchang and AliExpress is another pioneering move for Xuchang to embrace the new track of cross-border e-commerce. The digital economy model of e-commerce + live broadcast has injected new vitality into the Xuchang wig industry.
“On the cross-border e-commerce platform, there is a hair product transaction every 2 seconds, and 6 out of every 10 wigs in the world come from Xuchang.” Ni Qianqing, head of AliExpress’s wig industry, said that in recent years, with The fragmented demand for overseas orders has skyrocketed, and more and more wig exports have shifted from offline to online.
Xuchang Wigs and AliExpress have adopted a new cross-border retail e-commerce model to "go overseas", and the transaction volume has maintained a rapid growth of more than 400% for two consecutive years.
According to reports, after the opening of the cross-border live broadcast base, at least 100 live broadcasts will be carried out every month.
In the future, merchants will connect with high-quality anchors, MCN agencies and other resources, and help merchants cultivate live broadcast talents.
According to the AliExpress plan, it will unite the government, universities, and 100 global live broadcast service providers to leverage overseas students in China to establish 10 cross-border live broadcast bases nationwide. The Xuchang cross-border live broadcast base launched in cooperation with Henan Province this time is the first landing result and the first cross-border live broadcast base launched by China's wig industry belt. (Finish)