, Haikou, September 26 (Reporter Wang Ziqian) The famous Swiss international luxury retailer Kirchhofer officially entered the Asia-Pacific market on the 25th with a "cloud contract" approach, and landed its China headquarters in Hainan.

This is the first overseas international luxury retail group to settle its Chinese headquarters in Hainan Free Trade Port.

  That night, the Kirchhofer Group and the Hainan International Economic Development Bureau signed a strategic cooperation agreement. In addition to setting up the Kirchhofer China headquarters in Hainan, it will also use the China International Consumer Goods Expo platform to vigorously expand its business in China.

  The Kirchhofer Group is one of the largest watch and jewellery sellers in Switzerland, and is currently the group company with the most watch brand agency rights in the world. It has more than 120 Swiss watch brands under its agency.

The group's products also cover high-end well-known jewelry, leather goods, cosmetics, souvenirs and health products. It is the most popular duty-free shopping chain store in Switzerland.

  "With 75 years of professional experience in the watch and jewelry industry, we will bring the best consumer experience to consumers in China and even the world at Hainan Free Trade Port." Stéphane Linder, CEO of Kirchhofer Group, said that the epidemic will affect global luxury Product consumption has an impact, and the active deployment of the Hainan Free Trade Port will help the future development of enterprises.

  Affected by the new crown pneumonia epidemic, the global luxury goods industry has experienced a full decline this year.

However, according to a report released by the consulting firm Boston Consulting Group, the Chinese market is likely to achieve double-digit growth against the trend.

  "Relying on strong purchasing power, China will maintain its position as the world's largest luxury goods market for the next 15 years." Stéphane Linder is strongly optimistic about the Chinese luxury goods market.

  On July 1 this year, Hainan’s outlying islands’ tax exemption policy has undergone major adjustments to provide more room for luxury consumption.

Stéphane Linder said that the substantial increase in the duty-free quota has given 80% of Swiss luxury watch brands the opportunity to enter the Chinese duty-free market.

  Han Shengjian, director of the Hainan International Economic Development Bureau, said that Kirchhofer’s establishment of its China headquarters in Hainan will help the construction of Hainan’s international tourism consumption center.

The bureau will continue to provide the best service for Kirchhofer Group and global investors in the development of Hainan Free Trade Port through the "one-to-one" corporate server system.