Discount information on pre-disposal products Delivered to customer apps Lawson and KDDI September 24, 12:15
While the issue is how to reduce unsold and discarded food at convenience stores, Lawson, a major convenience store, and KDDI, a major telecommunications company, are using location information to provide discount information on products whose expiration date is approaching near the store. We will start the service to deliver to the customer's app in the store from next month.
According to the announcement, the two companies will deliver discount information on groceries such as delicatessen items that are about to expire to customers near the store based on the location information of smartphones and the purchase history at convenience stores in the past month.
This applies only to customers who are using both the smartphone payment service operated by KDDI and Lawson's point service, and who have agreed to provide location information.
It is a mechanism that analyzes people who are likely to buy groceries from purchase history etc., and when that person approaches the store, discount information is delivered to the application.
The two companies will introduce it on a trial basis at 10 stores in Saitama Prefecture from the 2nd of next month, and aim to introduce it to all 14,000 stores nationwide by the end of next year.
At convenience stores, the issue is how to reduce the waste of food that has passed the expiration date, and both companies hope that the introduction of this service will lead to a reduction in waste and the burden of disposal costs for convenience store owners.