China News Service, Shexian County, Anhui, September 20 (Liu Hao) On the 20th, the launching ceremony of the first Autumn Jubilee Festival in Shexian County, Anhui and the second China UAV Aerial Photography Competition finals was held in Jiusha Village, Shendu Town, Shexian County.

  Jiusha Village is located on the banks of the Xin'an River, surrounded by mountains and rivers, with beautiful scenery. The Huizhou village with white walls and gray tiles is like a painting in the clouds and mist.

Villagers cut radishes, peeled corn, and bunched peppers at home and waited for the sun to dry.

On the 20th, the autumn rain was hazy, and the Jiusha Village beside Xin'an River was surrounded by clouds and mist, like a picturesque landscape. Photo by Liu Hao

  Sunlighting in autumn is a folk custom in the Huizhou area. It is not only the crops, but also the joy of harvest.

The relevant person in charge of the organizer introduced that the jubilee is the meaning of happiness and joy, and the Huizhou people have a good harvest in autumn, which is the autumn jubilee.

  The theme of this event is "A good autumn in the south of the Yangtze River, free in Huizhou Prefecture". On the same day, it also announced that the ancient city of Shexian County, visit the autumn archway, enjoy the autumn by the river, explore the autumn in the house, take the autumn in the earth building, take the autumn in the mountains, and clouds The top ten characteristic autumn tourism products, including the autumn scenery in the country, the autumn in the countryside, the autumn in the fields, and the autumn in the mountains, aim to promote the economic and industrial development of Shexian County through tourism "+", promote the autumn tourism market in Shexian County, and shape the autumn of Shexian County New image of tourism brand.

Villagers in Jiusha Village cut radish at home. Photo by Liu Hao

  She County is rich in tourism resources, including the natural scenery of the Xin'an River and the historical and cultural landscapes of the ancient city of Huizhou. In recent years, the county has concentrated on "tourism+" and organized activities in conjunction with the farmers’ harvest festival and the World Tourism Day. Help rural revitalization.

  Tourism + agriculture, creating a new brand of integration of agriculture and tourism.

Shexian County firmly establishes the scientific concept that green water and green mountains are the golden mountains and silver mountains, and strives to protect the clear waters of the Xin'an River. Especially since 2019, the Xin'an River has been retired and banned. After the fishermen landed ashore, they relied on the advantages of characteristic agricultural products and cultural and ecological resources to open farmhouses, Tourism formats such as homestays have gradually formed an ecological industry chain integrating agriculture and tourism.

Tourists playing in Jiuzha Village Photo by Liu Hao

  Tourism + technology adds new momentum for industrial development.

The second China UAV Aerial Photography Competition has kicked off recently in Shexian County. Pilots from all over the country went to Shexian to participate. With the fashion technology of drones and the shooting method of flying and overlooking, tourism promotion can be integrated into more The new elements of science and technology, the UAV short video craze, has realized the cross-border integrated development of the tourism field and the science and technology field, and fully displayed the tourism scenery of Shexian County.

  Travel + live broadcast + hot search, opening up a new modern marketing model.

Since the beginning of this year, Shexian County has become a good momentum of tourism marketing for the live broadcast industry. In the "99 Tour Shexian County—Anchor will take you to check in", "The 13th Shexian County Santan Loquat Festival", "Huizhou Ancient City Intangible Heritage Night Market", In many festivals such as the First Autumn Hiking Festival in 2020, live broadcasts will be used to promote Shexian’s beauty, food, gifts, and hotels.

At the same time, Shexian County is committed to the discovery and training of local anchor talents, and establishes a county-wide tourism live broadcast talent pool to train tourism live broadcast masters.

  This event was hosted by Huangshan City Culture and Tourism Bureau, Huangshan City Agriculture and Rural Bureau, Shexian People's Government, China UAV Industry Innovation Alliance, Guangdong UAV Association, Guangdong General Aviation Association and other units.

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