<Anchor> In the
past, the traditional market would have been crowded before Chuseok, but the traditional market is also actively promoting delivery and online broadcasting.
This is Lee Sung-hoon.
<Reporter> This
is Hwagok Bondong Market in Gangseo-gu, Seoul, with a 50-year history.
[Naver shopping request!]
At 1 pm, the alarm goes off on the merchants' smartphones at once.
Delivery orders received in the morning were delivered all at once.
[The order came in.
One old whole chicken, four chicken legs.]
Dakgangjeong shops, side dish shops, and complete collections all get busy checking orders and making food.
Nearly half of all 57 stores have started delivery services in partnership with delivery agency startups, but orders have increased significantly due to the coronavirus outbreak.
[Hyung-ho Ji/President of Dakgangjeongjip: These days, consumption has decreased a lot because of Corona, but this is helping sales a lot, and I have a lot of expectations in the future.]
It is not easy to adapt to the flow of non-face-to-face and mobile consumption, but merchants Active in change.
[Jeong Seon-rim/President of the entire house: Customers also love it.
'It's delicious' and then add 5 extra pieces and it feels great.
We will make the market goods more luxurious and serve them better, so they will export well.]
[If you have this rice flour, you will be able to fill your stomach as a substitute for breakfast at home.] It's
like home shopping for a large company TV, but it's a live commerce in a traditional market on YouTube.
We sold almost all the products we prepared in 20 minutes of broadcasting.
Even with such various attempts, there is still a long way to go.
Some of the 1,500 traditional markets nationwide now offer delivery services to around 100.
Experts advise that rapid digitalization and strategies to capture young consumers who are not familiar with traditional markets are necessary.
(Video editing: Seunghee Lee, VJ: Mingu Jeong) (Screen source: YouTube Gangwon Marketplace TV)