It recorded sales growth of 10% during the first half of 2020
Arada: The speed of response and keeping up with the changes supported the confrontation of Corona
The company is preparing to hand over the first batch of homes in the Aljada project, from the source
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Arada, a company specialized in real estate development, stated that the speed of response and keeping abreast of changes, along with flexibility and business development, are among the most important factors that supported the company’s response to the repercussions of the Corona pandemic.
The company told Emirates Today that it faced several challenges during the pandemic, including the very slow pace of the supply chain, especially with regard to high-quality building materials that are imported from Europe.
She added that during the peak of the pandemic, she resorted to temporarily reducing the salaries of employees, but that procedure ended since the beginning of this September.
The company indicated that despite the challenges, it was able to record an improvement in sales during the first half of 2020 by 10%, compared to the same period last year, indicating that 1,700 housing units were sold in the “Aljada and Nessma Residences” projects since the beginning of this year. The company aims to sell 2000 units by the end of the year.
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In detail, Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Board of Directors of Arada, which specializes in real estate development in Sharjah, said that there are several factors that supported the company’s response to the repercussions of the Corona pandemic, most notably the speed of response, keeping abreast of changes, flexibility, as well as business development.
He added, in an interview with Emirates Today, that Arad was affected, like other companies around the world, by the pandemic, especially during the last months of March and April, and throughout the closure period, indicating that during that period the company had to deal with a number of intertwining and highly complex challenges. At the same time, including the rapid shift towards remote work, and the adoption of a set of new measures to preserve the health and safety of the workforce.
Outstanding performance
Sheikh Sultan bin Ahmed added: “Despite this, we emerged from this crisis stronger than before, and we saw the outstanding performance of many work teams in the company, which proved our resilience during the most difficult periods that any company could go through,” noting that it resulted For that flexibility in work, improving and increasing the company's sales during the first half of the current year, compared to the same period last year.
Management structure
Sheikh Sultan bin Ahmed considered that the management structure in Arad is one of the important factors that enabled it to overcome the Corona crisis, especially with the speed in decision-making, and that there are no accumulations or old problems, saying: “We have always proven our ability to respond. Many challenges quickly and constructively, which helped us a lot in dealing with the pandemic in the best possible way.
He added: “The pandemic has forced us, especially during its early stages, like all other companies around the world, to take a number of immediate and difficult decisions, which included a temporary reduction in salaries, in addition to the imposition of compulsory leave on a temporary basis on employees, but since the beginning of this September, it has been Stop the salary reduction procedure, and the salaries of all our employees have returned to what they were before the pandemic. ”
Challenges
Al-Qasimi pointed out that the company faced many challenges and difficulties during the period of closure and national sterilization, as workers were prevented from moving between the emirates of the country, which resulted in delayed work at construction sites, and the company also had a responsibility to maintain the health and safety of contractor staff, stressing that This is a very difficult issue when there are thousands of workers on the same site.
He explained that, in addition, the company had to deal with the very slow pace in the supply chain, especially with regard to high-quality building materials that the company imports from Europe, noting that thanks to the efforts made by the company, it was able to overcome all these challenges, and resumed its work in Its regular construction sites.
Safety standards
Sheikh Sultan bin Ahmed stated that the company dealt with the repercussions of the pandemic by focusing on safety standards and precautionary measures, as it worked to implement regular sterilization programs for all its offices, and also implemented continuous training programs for teams working in its sites to combat the pandemic, in addition to imposing social distancing rules in all sites. And means of transportation.
the sales
Al Qasimi stated that sales were also affected greatly as a result of the pandemic, as it faced a significant decline between mid-March and mid-April, but he pointed to the improvement in sales during the period from April to now, due to the great turnout of Emirati buyers, which coincided with the end of some projects And construction stages in Nasma housing and Avenue.
He indicated that as a result, Arada's sales increased by 10% during the first half of this year, compared with the same period last year, as 1,700 units were sold in the Aljada and Nessma housing projects since the beginning of 2020, indicating that the company is proceeding with The way to exceed its goal of selling 2000 housing units by the end of the year.
Exceptional opportunities
Sheikh Sultan bin Ahmed said: “We are confident that the coming period of this year holds exceptional opportunities for us in (Arad), and we will do our best in terms of sales and deliveries.”
He explained that with regard to the construction works in the Nasma Residence and Aljada projects, the company is preparing to hand over the last two phases in Nasma Residences, which represent an integrated community in Al Tayy suburb, where all 993 homes were sold, while in Aljada, the company Final touches are being put in place before the first batch of homes on the project are handed over, which are expected to be handed over to owners over the next few weeks.
Sultan bin Ahmed Al Qasimi:
"We got out of this crisis stronger than before, and we saw the outstanding performance of the company's work teams."
"We are confident that the coming period of this year holds exceptional opportunities for us."
Regular sterilization programs
Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Board of Directors of Arada, which specializes in real estate development, said that the company implements regular sterilization programs in common areas in Nessma housing, as free sterilization packages have been distributed to all residents who have moved to live in their homes at the beginning of the year Ongoing.
He added that with regard to the "Aljada" project, the company made sure that all visitors pass through the automatic sterilization gates before entering the Aljada Discovery Center, in addition to the necessity to adhere to the rules of social distancing and all other requirements imposed by the government. We also work periodically to sterilize all Common areas within Madar, the family-friendly entertainment destination that the company launched earlier this year.
Al-Qasimi confirmed that despite the imposition of a complete closure shortly after the opening of the "Madar" entertainment complex, which includes restaurants in the Aljada project, the company was able to respond quickly to ensure the operation of this entertainment destination, while maintaining health and safety at the same time.
He stated that, for example, all 17 outlets began delivering orders during the closure period, while adhering to social distancing measures, noting that work with delivery services continued even after the closure period ended.
Al-Qasimi pointed out that last July the company opened a free cinema for cars in the Aljada project, while also preserving all health and safety rules for attendees and during the delivery of car orders.
Sustainability
Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Board of Directors of Arada, which specializes in real estate development, considered that the Corona crisis shed more light on sustainable practices, which were from the beginning the focus of the company’s attention and focus in all its projects.
"We are confident that sustainability is better for business growth and continuity," he said, explaining that "for example, an entire orbiting complex is illuminated by solar energy, and we are also in the process of introducing more sustainable building materials, practices, technologies and solutions within our designs, wherever possible."
He stated that "one of the most prominent advice that can be directed to business companies is to focus on safety standards and adhere to precautionary measures. This experience also taught us the necessity of communicating with customers even in the most difficult circumstances. We have been keen to maintain the marketing budget over the past period."
During the height of the "pandemic", the company resorted to temporarily cutting employee salaries.
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