China News Service, September 17th. Gao Feng, a spokesperson for the Ministry of Commerce, said on the 17th that the 2020 National Consumption Promotion Month has received positive responses from various localities and enterprises. More than 100,000 enterprises in 179 key cities in all provinces, autonomous regions and municipalities across the country are active Participation involves more than 2 million physical stores and online merchants.
According to preliminary statistics, as of September 16, more than 1,400 unique consumption promotion activities have been carried out across the country.
Data map: Gao Feng, spokesperson of the Ministry of Commerce.
Photo by China News Agency reporter Zhao Jun
Gao Feng pointed out that during this consumption promotion month, various localities, key enterprises and financial institutions "tailored" a series of preferential promotion policies, mainly in five areas:
The first is special promotion on festivals and holidays.
Many large-scale e-commerce platforms will launch promotional activities during the Mid-Autumn Festival and National Day, such as festive consumer coupons, Mid-Autumn Food Festival, and some platforms will also set up special consumer poverty alleviation promotions.
The second is to issue consumer coupons on a large scale.
Some communication operators will issue 5G consumer coupons on a large scale, and many e-commerce shopping and payment platforms plan to launch tens of billions of consumer coupons and consumer subsidies.
The third is that banks and merchants jointly carry out activities to benefit people.
China UnionPay cooperated with local governments to issue 1 billion consumer coupons, and cooperated with financial institutions and brand merchants to implement local government coupon marketing; some major domestic commercial banks have launched credit card consumption red envelopes and other preferential policies.
The fourth is to take advantage of the platform to promote sales.
Some e-commerce platforms provide free green channels for export-to-domestic companies to enter, and many e-commerce companies carry out promotional activities such as consumer poverty alleviation and assistance to farmers, and promotion of time-honored products through various forms such as live broadcast of goods and theme specials.
The fifth is to advocate new concepts of consumption.
Some key takeaway platforms actively promote "small portions" or carry out "zero food waste" actions to reduce food and food waste; some online car-hailing platforms provide personalized travel discounts to promote low-carbon travel; many e-commerce companies will also provide Subsidies, encourage green smart products to trade in old and so on.
Gao Feng said that during the Mid-Autumn Festival and National Day holidays, major participating companies will also carry out more than 1,300 consumption promotion activities involving upstream and downstream, production, supply and marketing, and domestic and foreign companies. And so on, so that consumers can truly enjoy the benefits.