China News Service, September 15 According to Goubuli Group WeChat official account news, recently, Goubuli Wangfujing store took improper behavior in response to the blogger "Gu Yue" posting a video comment, which aroused public attention.
Goubuli Group Co., Ltd. issued a statement on the 15th stating that Goubuli Group will terminate its cooperation with franchisees of Wangfujing Store from now on.
According to the "West China Metropolis Daily" report, recently, a Weibo blogger posted a video of a field visit at the Goubuli restaurant in Wangfujing, Beijing, which caused heated discussions among netizens.
In the video, Weibo blogger "Gu Yue" commented on the quality, service, and price of the buns in the store, mainly negative.
Soon after the video was released, the Weibo account @王府井狗不理店 issued a statement stating that all slurs in the video were false information, and the police had been reported to ask the blogger to stop the infringement and publicly apologize.
In this regard, the blogger said that the video content is his own real experience.
On the 15th, Goubuli Group Co., Ltd. issued a statement stating that the "Goubuli Wangfujing Store" was a franchise store before the restructuring of Goubuli in 2005 and has existed to this day.
After the incident, the Goubuli Group attached great importance to it, and the leaders of the group led a team to go to the Goubuli Wangfujing Store to understand what happened.
It is understood that without reporting to Goubuli Group, Goubuli Wangfujing Store handled consumer reviews without authorization and was seriously inappropriate, and could not represent the official behavior and position of the Group.
The statement pointed out that because the Wangfujing store seriously violated the Goubuli Group’s corporate brand management regulations and the related agreements of the franchise agreement signed with the Goubuli Group, it seriously damaged the reputation of the Goubuli Group and caused extremely bad social impacts. From now on, the management group will terminate the cooperation with the franchisee of the store.
The full text of the statement is as follows:
1. "Goubuli Wangfujing Store" is a franchise store before the restructuring of Goubuli in 2005 and continues to this day.
After the restructuring of Goubuli Group, in order to maintain brand reputation and ensure food quality, Goubuli Group insists on direct sales. Up to now, it has successively recovered more than 80 franchise stores in various regions that have expired; among them, Beijing has 12 original stores. Eleven were recovered, and only one franchise store remained.
2. After the incident, the Goubuli Group attached great importance to it, and the leaders of the group led a team to Goubuli Wangfujing Store to understand what happened.
It is understood that without reporting to Goubuli Group, Goubuli Wangfujing Store handled consumer reviews without authorization and was seriously inappropriate, and could not represent the official behavior and position of the Group.
As the store seriously violated the Goubuli Group’s corporate brand management regulations and the franchise agreement signed with the Goubuli Group, it seriously damaged the reputation of the Goubuli Group and caused extremely bad social impacts. The Goubuli Group will start from today. Since then, the cooperation with the franchise of the store will be terminated.
3. This incident reflects the Goubuli Group's omissions in the management of franchise stores.
The group is conducting deep introspection, organizing all its hotels to conduct self-examination and serious rectification one by one against the evaluations put forward by netizens to further improve customer satisfaction; strengthen the management of franchise stores, and once again rigorously clarify the regulations for the management of major events in Zhisuga and franchise stores for approval System and punishment mechanism, once similar incidents occur, severe punishment will not be granted.
4. In the next step, Goubuli Group will take this incident as a mirror, continue to put consumer satisfaction, product quality, and food safety in the first place, listen to consumer opinions and suggestions from various parties, and earnestly accept the supervision of public opinion at all times. Find out the existing problems, effectively improve the service level, and timely adjust the economic policy according to the needs of the society.
Goubuli Group apologizes for the adverse impact this incident has brought to society.