China News Agency, Beijing, September 14 (Reporter Wang Qingkai) Liu Yonghao, chairman of the New Hope Group, a Chinese agricultural and animal husbandry enterprise, said in an exclusive interview with a reporter from China News Agency in Beijing a few days ago that although the international environment is complicated, it is necessary to firmly grasp the domestic cycle. The international circulation cannot be lost either.
New Hope is one of the largest private farming and animal husbandry groups in China. Its feed output is No. 1 in the country, No. 2 in the world, and No. 1 in poultry slaughter.
At the same time, New Hope is still actively engaged in global deployment. It currently has more than 600 branches and subsidiaries in more than 30 countries and regions around the world, more than 10,000 employees overseas, and annual overseas sales revenue of more than 20 billion yuan. .
Liu Yonghao introduced that in addition to investing in most countries and regions in Southeast Asia, New Hope also has a presence in the Middle East, Africa, the United States and Australia. In Australia, New Hope has a slaughter and processing capacity of more than 500,000 heads of cattle a year. , Pet feed has become the largest company in Australia.
There was a period of time in the past when Chinese companies "going global" were relatively fast and their investment areas were also relatively broad.
Some adjustments have been made in the past few years. The overall idea is to do the right thing and do what I am good at.
In Liu Yonghao's view, the overall idea of Chinese enterprises' "going global" layout should closely follow the national policy and make more layouts along the "Belt and Road".
He summarized the "four military rules" of the new hope to "go out":
One is to do business in full accordance with local laws, regulations and systems.
The second is to use local employees as much as possible. Even if the cost of local employees is relatively high, this will help solve local employment.
Third, all projects must be carried out under the conditions permitted by local laws, approved by the rules, and supported by the community.
Fourth, communicate with local media and the public to create a good brand image.
"While going out to invest, we must do something to help the country in employment and increase tax revenue. This is quite welcome by the local government." Liu Yonghao said, New Hope is closely integrated with local farmers in investing in Australian farms, not only the most efficient , The assets are light, and it has established a good relationship with the local area.
Obtain the recognition and respect of the local government, industry and the public.
(Finish)