China News Service, Beijing, September 14th, title: Interview with Liu Yonghao: The new hope is to be a "pig chip" to solve the problem of domestic pig breeding

　　China News Agency reporter Wang Qingkai

　　Talking about the development of China's agriculture and animal husbandry since the reform and opening up, New Hope is a private enterprise that cannot be avoided.

In 1982, the four brothers Liu Yonghao planted the seeds of new hope in Sichuan and Sichuan.

　　The output of feed is the first in the country and the second in the world, and the number of poultry slaughtered is the first in the country; the total annual production of meat products can be eaten by 1.4 billion Chinese people for 10 days, and the total annual milk production can be drinkable for 7 days...

　　As one of the largest private farming and animal husbandry groups in China, the products of New Hope and its founder Liu Yonghao are well known by the Chinese people.

　　Recently, Liu Yonghao accepted an exclusive interview with a reporter from China News Agency in Beijing.

Facing the camera, he opened his heart to talk about work, successors, political and business relations, entrepreneurship...

Talk about the strategy of raising pigs: stick to the "long-termism" raising pig

　　Pig raising is New Hope’s key work in the past two years.

Affected by the African swine fever, the new crown pneumonia epidemic and the floods in the south this year, pork prices in China have continued to rise.

As a major pig farmer, New Hope is currently vigorously tilting the group's resources to the pig farming industry and has invested tens of billions (RMB, the same below) to expand production capacity.

　　Market analysts believe that as more companies enter the pig market and pork prices will fall in the future, some companies may face the risk of loss.

　　Liu Yonghao said that the new hope to expand the scale of pig farming will adhere to "long-termism", instead of just making a fortune if the price is high today. "We have to consider what happens when the price of pigs is high today and what will happen tomorrow when the price of pigs is low." New Hope tries to stabilize the crests and troughs of the pig cycle by investing heavily in research, epidemic prevention, and cost reduction when pork prices are high.

　　This can be seen from the investment of New Hope. Liu Yonghao said that pig raising is actually a heavy capital investment. Today’s pig farm construction requires a lot of high-tech investment, otherwise it will not be able to resist the invasion of African swine fever. “The construction of a modern pig farm , There are not hundreds of millions of dollars that cannot be paid."

　　According to reports, New Hope’s newly-built pig farms are almost all college students raising pigs, mostly "post-90s".

The pig farm uses digital technology, Internet of Things technology, 5G technology and so on.

Through these configurations, the people, land, water, fatality rate, and pollution required to raise pigs may be reduced by 90% compared to the traditional one.

　　"We still need to make pig'chips'", Liu Yonghao said, New Hope is promoting the localization of breeding pigs.

"A lot of original breeding pigs in China are imported. This pattern must be changed. We must have our own breeding pigs."

"Pig's chip" is to solve the problem of domestic production of breeding pigs.

Talking about enterprise development: entrepreneurs should "look up at the sky" from time to time

　　Liu Yonghao talked about "entrepreneurship" many times in the interview.

In Liu Yonghao's view, New Hope strives to produce meat, egg, milk and other foods that are recognized by the public at appropriate prices and safe and secure. Taking social responsibility and creating value is the embodiment of entrepreneurship.

　　"Entrepreneurs has nothing to do with money and money. It is more about whether you can lead a group of people to contribute to society." Liu Yonghao said that the expression of entrepreneurship is different in different times.

At present, for private enterprises, the entrepreneurial spirit is to strengthen investment philosophy, strengthen confidence, and solve employment.

This is the persistence and responsibility of entrepreneurship.

　　As the first rotating chairman of the well-known enterprise committee of the All-China Federation of Industry and Commerce, Liu Yonghao led the private entrepreneurs to investigate investment in Wuhan, Hubei some time ago. At that time, he signed an investment of more than 120 billion yuan and solved the employment of over 100,000 people.

New Hope also promised to invest 20 billion yuan in Hubei for three years and raise 4 million pigs.

　　In Liu Yonghao's view, entrepreneurs must keep their feet on the ground and bury their heads in carts. They must also look up at the road and the sky, the changes in the international situation, the big policies, and the changes in the industry.

　　"When private entrepreneurs can combine'pull the cart with their heads' and'look up at the road', and from time to time'look up at the sky,' the enterprise can do a good job and take a long-term view." Liu Yonghao said.

Talking about companies going overseas: companies should stick to four "military regulations" to "go global"

　　As China's largest private agro-pastoral enterprise, New Hope actively deploys globally.

At present, it has more than 600 branches and subsidiaries in more than 30 countries and regions around the world, more than 10,000 employees overseas, and approximately 20 billion yuan in overseas sales revenue each year.

　　Liu Yonghao summarized the "four military rules" of Chinese companies' overseas deployment: one is to do things in full accordance with the local legal system; the second is to use local employees as much as possible to solve local employment; the third is that all projects must be permitted by local laws, Continue to do so under the conditions of approval of rules and community support; fourth, communicate with local media and the public to create a good brand image.

　　Liu Yonghao believes that while "going out" to invest, Chinese companies should do something to help the country in which they are located to help them find jobs and increase tax revenue, and help local economies develop.

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