Third beer rush demand expected movement before tax rate hike September 13 13:41
From the 1st of next month, the tax rate of liquor tax will be revised and the tax rate of the third beer will be raised.
At supermarkets, movements are spreading in anticipation of last-minute demand.
Due to the revision of the Liquor Tax Law, the tax rate for beer-based beverages will change from the 1st of next month.
The beer tax rate will be reduced by approximately 7 yen per 350 ml, while the third beer will be increased by approximately 10 yen.
Under these circumstances, at the store in Joto-ku, Osaka, the supermarket "Friend Mart", a special sales floor was set up near the entrance in addition to the regular sales floor this month.
For customers who buy in bulk, we line up about 150 boxes of 24 cases and put up leaflets stating that the tax rate will change.
At this store, we expect sales volume to increase by about 20% compared to the same month last year.
Teruhiko Hayashi, Deputy Manager of Friend Mart Fukaebashi Store, said, "I want to tell shoppers that the tax rate will change."
In addition, the supermarket "Life" is expanding its movement in anticipation of last-minute demand among retailers, such as clearly stating that the tax rate will change from next month in the newspaper insert advertisement.