Ministry of Culture and Tourism: Rural tourism is rapidly recovering
Xinhua News Agency, Lanzhou, September 12 (Reporters Yu Junjie and Lang Bingbing) Statistics released by the Ministry of Culture and Tourism on the 12th show that from July to August this year, rural tourism resumed work and production in an orderly manner. The total number of rural tourism and total revenue Both have recovered to more than 90% of the same period in previous years, and rural outings have become the first choice for people to go out under the new situation.
On September 12, the National Rural Tourism and Homestay Work Meeting was held in Yuzhong County, Lanzhou City, Gansu Province.
Hu Heping, Minister of the Ministry of Culture and Tourism, introduced at the meeting that in the first quarter of this year, rural tourism revenue fell by 77.1% year-on-year; by the second quarter, the rural tourism situation improved greatly, with a month-on-month increase of 148.8%; from July to August, the total rural tourism revenue The number of people and total income have recovered more obviously, and the number of employees has basically reached the level of the same period last year.
According to statistics, from January to August this year, the total number of rural tourism in the country was 1.207 billion, the total income was 592.5 billion yuan, the operating rate reached 94.5%, and the number of rural tourism employees reached 10.61 million.
It is reported that in 2019, the total number of rural tourist trips nationwide was 3.09 billion, accounting for more than half of the total domestic tourist trips, and the total rural tourism revenue was 1.81 trillion yuan.
According to reports, in recent years, rural tourism has grown in diversified needs. It has surpassed the traditional form of farmhouses and transformed into a complex of sightseeing, leisure and vacation. It has given birth to the development of products and projects such as characteristic homestays, night tours, cultural experience, and thematic research. Rural tourism has also expanded from a single point and a village in the past to a district and a characteristic tourism belt. Rural towns and ditch economies have developed rapidly.
Hu Heping said that on the basis of normalized epidemic prevention and control, more targeted measures should be taken to promote rural tourism, serve rural revitalization strategies, and poverty alleviation strategies; to expand the supply of high-quality rural tourism products and promote rural tourism The transformation from resource-driven to innovation-driven, comprehensively enhance the comprehensive benefits of rural tourism.