(2020 Service Trade Fair) Business Opportunities of Service Trade Fair: What energy has been accumulated in the recovery of China's tourism industry?

　　China News Service, Beijing, September 8 (Reporter Wang Qingkai) "The restart of China's tourism industry brings hope to millions of people in China and other countries." Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization A few days ago, it was stated at the 2020 China International Service Trade Fair that China's epidemic prevention and control and tourism recovery measures have played a role in the global model, and the rapid recovery of the tourism industry will also benefit the world.

Data map: On September 4, the 2020 China International Trade in Services Fair opened in Beijing.

This Service Trade Fair is the first major international economic and trade event held offline by China since the outbreak of the new crown pneumonia epidemic.

The picture shows the outdoor exhibition area of ​​the Service Trade Fair taken on the evening of September 4.

Photo by China News Agency reporter Tian Yuhao

　　The epidemic has caused huge difficulties to the global economy, and the tourism industry is one of the industries most seriously affected by the new crown pneumonia epidemic.

According to data from authoritative international organizations, the decline in global travel demand may cause revenue losses of up to 1.2 trillion US dollars.

About 120 million people worldwide will lose their jobs.

This crisis is the most serious since the first statistics in 1950.

　　"But new opportunities are constantly emerging." Zhuonong Cherali, deputy secretary-general of the Shanghai Cooperation Organization, affirmed the pace of recovery of China's tourism industry at the Service Trade Fair.

He said that China has successfully promoted the recovery and development of tourism by using modern technologies such as online travel and "cloud exhibitions" to provide "contactless" services. These measures are worth learning from other countries.

"Innovation can improve the tourism situation of various countries and accelerate the pace of tourism recovery."

　　Take Wuhan, Hubei as an example. At the beginning of the year, Wuhan’s tourism industry pressed the “pause button” and entered a “dormant period”. As the epidemic was effectively controlled, Wuhan launched the “Huiyou Hubei·Check-in Wuhan” activity. In December, the city's 23 fee-charging A-level scenic spots opened to tourists from all over the country for free reservations.

　　Chen Honghui, Deputy Mayor of Wuhan City, introduced that in May of this year, Wuhan also launched a nucleic acid testing conference in the city. A total of tens of millions of people were tested, and no confirmed case was found. 130,000 samples were tested in public environment, and the results were all negative. This proves that Wuhan is safe.

　　In just a few months, Wuhan's tourism industry has begun to recover, and the city's tourism economy has achieved a "triple jump" from "moving up" to "warming up" to "increasing on fire".

　　Official data show that in the past month, the overall average daily tourist reception of Wuhan's scenic spots has increased by 34% over the same period last year, and the overall occupancy rate of star-rated hotels has increased by 13% over the same period last year.

There has been a significant increase in foreign tourists to Wuhan, which has strongly promoted the recovery and development of related service industries.

　　The tourism industry is a typical comprehensive industry with wide coverage and high relevance. A problem in one link will affect the entire industry chain.

Alexandre de Juniac, chairman and chief executive officer of the International Air Transport Association, stated at the conference that China's various measures to restore tourism development will provide valuable reference experience for the recovery of the world tourism industry.

　　Chinese Minister of Culture and Tourism Hu Heping suggested at the meeting that governments of various countries should strengthen top-level design, coordinate the use of resources of various departments, and launch comprehensive measures to help tourism companies tide over the difficulties.

Key assistance should be given to travel agencies, aviation companies, tourist hotels and other business formats to maintain a good industrial ecology.

　　He also suggested that tourism companies seek opportunities in crisis and accumulate energy.

During the period of epidemic prevention and control, enterprises focus on strengthening capacity building, planning development ideas, researching and developing new products, and exploring new models.

At the same time, in accordance with changes in the epidemic, the tourism market will be restored in an orderly manner under the premise of ensuring safety.

In particular, it is necessary to adapt to the requirements of informatization, make good use of new technologies such as 5G, big data, cloud computing, and artificial intelligence, develop smart tourism, promote reservations, limited, and off-peak travel, and improve the quality of tourism development.

　　At the 2020 World Tourism Cooperation and Development Conference held during the Service Trade Fair, the demands and voices of countries around the world to strengthen cooperation in the tourism industry have increased significantly.

Although the new crown pneumonia epidemic is still spreading globally, the lineup of exhibitors this time has not been seriously affected.

In the tourism service exhibition hall, more than 700 representative organizations, enterprises and international buyers from the tourism industry from more than 40 countries and regions including Germany, Russia, Poland, and Switzerland participated in the exhibition. The total number of representatives who participated in the online exhibition was about 80. More than 800 exhibitors from countries and regions.

　　Zurab Poroli Kashvili said that the holding of this conference coincides with a critical moment in the recovery of the global tourism industry. The conference aims to boost confidence in the development of the world tourism industry by strengthening multilateral cooperation.

"The recovery of the tourism industry requires countries to learn from each other's advanced experience and strengthen cooperation."

　　Leung Weihong, Acting President of the Malaysian Inbound Tourism Association, who participated in the online exchange, said that in addition to the service trade fair intends to contact some tourism industry counterparts and exchange experience in response to the impact of the epidemic, she also plans to interact with some future tourism companies that may affect the development of the tourism industry. Industry enterprises contact, understand the development of new tourism business, and lay the foundation for future cooperation.

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