School starts, will online education still be favored?
After finally waiting for the start of school, the "sacred beasts" returned to the long-lost classroom from the computer screen.
Since the beginning of the New Year, the epidemic has brought unprecedented online "migration" to Chinese education. When students return to traditional offline classrooms, will online education still be favored?
At the beginning of the epidemic, with the introduction of the “no suspension of classes” policy, online education became the only option, and profoundly affected students, teachers, and parents.
This undoubtedly provides an opportunity for the rapid development of the online education industry.
GSX, VIPKID, New Oriental Online, etc. are all on the list and are in the forefront in the August startup company communication influence ranking formed by the Qingchuang Toutiao data team.
The daily activity of online education products has increased significantly.
The "In-depth analysis and development strategy research report on the cloud education platform industry market for 2020-2025" released by the Academia Sinica Industry Research Institute shows that the daily activity of the online education industry during the epidemic has increased from 87 million on weekdays to 127 million after the Spring Festival, an increase of 46. %.
That period of forced staying at home accelerated parents’ attempts and awareness of online education products, and increased the popularity and exposure of online education products.
But the disadvantages also appear.
Many parents said that online education makes the emotional bond between children and teachers weak, and online teaching is not effective. They are also worried that it will affect their children's vision.
However, lively, technologically-savvy online education products still subvert the learning experience. For example, in the past, children had to correct the answers after completing the questions. Now they can know the results by scanning the code with their mobile phones and analyze the knowledge points. There are also wrong questions. explain in detail.
Especially for third- and fourth-tier cities, students can enjoy the country's top-notch teachers and greatly reduce costs, which is irreplaceable.
In the post-epidemic period, offline educational institutions have gradually recovered, and students and parents have more choices.
At the same time, competition in online racetracks has intensified and the advantages of leading companies have become more apparent.
During the summer golden period, online education companies carried out advertising bombings on popular programs and business districts, and sought users through prices. Taking Xueersi as an example, they introduced courses as low as tens of yuan from time to time to reduce customer acquisition costs.
Even though online education is facing difficulties and challenges, the events that have attracted attention in the Toutiao Communication Influence Ranking also show that many people are optimistic about their prospects.
In August, the operating profit of VIPKID, the K12 online education platform, turned losses into profits, which will further stimulate the capital market's enthusiasm for the online education industry.
At present, the teaching environment opposite to the offline is still irreplaceable for students. After the school starts, online education companies should give full play to their advantages, introduce new ones, and further integrate with offline, so as to deposit more capital power on the quality of education. In order to highlight their competitive advantages.
Zhang Wen, China Youth Daily, China Youth Daily reporter Chen Lu Qiji Source: China Youth Daily