Chinanews client, Beijing, September 6 (Zhang Xu) "So Tencent Weibo is still alive?" Tencent's announcement on the 5th made many netizens exclaim so.

Tengxu Weibo announcement.

  According to the announcement, due to business adjustments, Tencent Weibo will stop service and operation at 23:59 on September 28, 2020.

You will not be able to log in at that time.

If necessary, you can back up your relevant information before stopping the service.

  Facing this news, many netizens were surprised that "Tencent Weibo is still alive", and then recalled their youth.

Netizens' comments on Sina Weibo.

  However, many young netizens said, "I haven't heard of Tencent Weibo's product..."

  In fact, Tencent's Weibo has long been in a basically abandoned state. After logging in through QQ scan code, it was found that the page stayed in the loading state for a long time and was very stuck.

The page is extremely simple and the main functions are only "Home" and "Watch Video".

There is no waterfall information on the homepage.

There is only one sentence left for all broadcasts: here will show the broadcasts of the people you listen to, find people who are interested.

When you click "Find someone you are interested in", it will jump to a blank page and nothing is displayed.

The Tencent Weibo page is completely blank.

  Countless signs are telling people: The era belonging to Tencent's Weibo has already passed.

The number of users

was as

high as 310 million, surpassing Sina Weibo

  On April Fool's Day in 2010, Tencent Weibo began a small-scale internal test, which was officially launched in May.

At that time, only text format was supported, and the picture function was not yet open to users, and the number of words was limited to 140 words.

  It was launched 8 months later than Sina Weibo, and Tencent Weibo didn't think about overtaking in corners.

In order to compete for celebrities to settle in, Tencent did everything possible to persuade various celebrities to switch to themselves, and did not hesitate to sign Liu Xiang, Han Han, Xu Jinglei and other stars at a price of tens of millions.

Even Ma Huateng once personally went into battle and invited acquaintances to Tencent Weibo.

  At 20:53 on December 10, 2010, Liu Xiang's Tencent Weibo audience exceeded 8 million, 700,000 more than Lady Gaga's Twitter followers, making it the world's largest Weibo account at the time.

Screenshot of Liu Xiang's Tencent Weibo.

  But most of the stars have basically been snatched away by Sina. Tencent barely caught some sports stars, who have already "set up their homes" on Sina Weibo, and most of them have never moved.

  Although it's a bad move, thanks to the diversion of QQ products, Tencent Weibo users are still growing.

On February 5, 2011, Tencent announced that after more than ten months of concentrated development, Tencent's Weibo registered users exceeded the 100 million mark.

On September 30, 2011, the number of registered users on Tencent's Weibo platform exceeded 310 million.

  In November of that year, Sina Weibo announced that the number of registered users reached 250 million.

However, the adjustment of Tencent's internal structure gave Tencent Weibo a heavy blow.

The client stopped for nearly three years and

was once considered "dead"

  In the "3Q" battle and the battle between Michat and WeChat in 2011, Tencent's Weibo was gradually marginalized and replaced by the rise of WeChat.

Tencent's Weibo operations department began to switch to the maintenance of WeChat public accounts.

  On June 1, 2012, Zhang Xiaolong, the father of WeChat, published his 5187th Weibo on Tencent Weibo, which was also his last original Weibo on Tencent Weibo-"Even Saudi Arabians are crazy about WeChat . WeChat ranks first in SNS downloads in many regions.”

  On March 27, 2014, Sina Weibo was officially renamed Weibo-because by then there were almost no other players in the domestic Weibo market.

Soon, on the evening of April 17, 2014, Sina Weibo landed on Nasdaq.

  On the other hand, Tencent's Weibo shows its decline.

In March 2014, Tencent opened an official account on Sina Weibo; in July, the Tencent Weibo product operation team integrated with the Tencent News team.

  Tencent also gave up the diversion of Weibo.

In November 2014, Qzone talked about the original sharing "Sync to Tencent Weibo" function under the publishing box quietly disappeared, leaving only the option of "Sync to QQ signature".

This means that one of Tencent Weibo's largest traffic sources has been shut down.

QQ Zone cancelled the option of syncing to Tencent Weibo.

  At 16:00 on November 7, 2014, Tencent Weibo members suspended activation and renewal, and users who have activated can continue to enjoy related services.

Tencent Weibo members mainly have functions such as Weibo dressing, membership medal, member icon, Chinese account, automatic skin change, mood unlocking and experience acceleration. The monthly membership fee is 10 yuan.

  At the same time, due to product function adjustments, Tencent Weibo Daily Tasks will be offline from 17:00 on November 21, 2014.

  Beginning in 2015, Tencent's Weibo client was suspended, and it was once considered "dead", but there were also several small climaxes during the period.

Xie Xingfang's response was first published on Tencent Weibo.

  In November 2016, Xie Xingfang first posted his response to Lin Dan's derailment on Tencent Weibo, and it was synchronized to Sina Weibo after 18 minutes.

At this time, it has been one year and three months since she last updated Tencent Weibo. Based on this, some people think that Tencent Weibo may have "big moves."

But the heat passed and nothing happened.

  Until May 2018, after three years of suspension, the Tencent Weibo client was updated again, but only some bugs were fixed.

Since then, Tencent's Weibo has no action until the sudden suspension notice this year.

Tencent Weibo has been suspended for nearly three years.

App market screenshot

Weibo battle is settled, Sina becomes a big winner

  Although various microblogs have witnessed the changes of the Internet from PC to mobile and recorded the lives of countless people, with the withdrawal of Tencent, Sina has become the only big player on the Weibo track.

  In fact, it was Meituan founder Wang Xing who first launched Weibo products.

In May 2007, Wang Xing founded Fanfou.com, the first website to provide Weibo services in mainland China.

  In the first half of 2009, the number of Fanfu users surged from 300,000 at the beginning of the year to one million.

Fanfou has attracted a large number of celebrities. Zhang Xiaolong, the founder of WeChat, is a veteran user of Fanfou.

But on July 8, 2009, Fanfou.com suddenly closed, and the story came to an abrupt end.

Data map: Meituan founder Wang Xing.

  Also born in 2007, there is Tencent's Weibo product "Taotao", which is two years earlier than Sina Weibo.

However, due to the unclear product positioning and direct competition with products such as Qzone and "Talking", it has not been much splashed after three years of operation. It was replaced by Tencent Weibo and eventually exited.

  The Weibo products of several other portals also failed.

On November 4, 2014, Netease Weibo announced that it would officially shut down and migrate users to its light blog LOFTER.

  In November 2014, Sohu Weibo entered a "half abandonment" state. Although the official did not make an announcement on this, the Sohu Weibo server entered a state of collapse.

Zhang Chaoyang also publicly declared that "the three-minute popularity of Weibo has passed."

After that, Sohu Weibo can only browse existing content, not publish new content, and other functions are no longer available.

  Now search for "Sohu Weibo" and the results will lead to the "Fox Friends" App, which is a new social product designed by Zhang Chaoyang.

  On September 28, 2020, this 13-year Weibo battle will officially end.

Are your youthful memories backed up?

(Finish)