How can airlines re-attract passengers after the end of the Corona crisis?

There has been much talk over the past six months about the importance of not traveling unless it is necessary to do so.

And people who used to travel a lot before the outbreak of the Corona epidemic say that they now realize that making a lot of travel is no longer really necessary, thanks to electronic applications such as "Zoom" and other competing applications.

According to the "Bloomberg" news agency, it is really necessary for the lawyers to be present themselves during the trials, but to travel across the country to attend a fixed appointment for an hour, for example, is a waste of time and money.

Sales representatives may need to go to a customer’s site in order to complete a deal, but simply, it can be done remotely.

Most of the repercussions of the outbreak were alarming, but the sharp decline in the volume of flights for business purposes in particular, was an exciting disclosure.

This may be a justification for United Airlines’s holding company recently to raise many of the fees that customers hate greatly, namely the $ 200 “change fee” that is levied when customers book and then change flights.

Soon, a number of other airlines, including "Delta Airlines" and "American Airlines", took the same action as "United Airlines", which pledged that it would not re-impose those fees again after the end of the virus crisis.

For his part, Ed Bastian, CEO of Delta Airlines, said in a statement: "We want our customers to book and travel with confidence, knowing that we will continue to evaluate our policies to maintain the high level of flexibility they expect."

And it only took a 70% decrease in the volume of business in the aviation sector to eliminate those very pesky fees for clients.

In fact, raising the "change fee" would not make much difference to business travelers, nor would it benefit other travelers.

So, there are some other customer-friendly measures that airlines may take to revitalize the industry.

First, allocating more space for passengers to sit, as what causes passengers the most inconvenience is that they make a full trip under the thrust of the knees towards the seat opposite them.

It is noteworthy that the space between the seats has been reduced since the early 1980s.

Secondly, providing more comfortable seats, as the more simple the padding inside the seats is, the more uncomfortable it is, which is one of the things that airlines have gradually done in order to inflate the size of profits at the expense of customers, as companies offer installed seats narrower and thinner than normal.

Third, let us suffice with this amount of cheese dishes.

Can real food be provided again on board aircraft?

Fourth, make larger baths.

When it comes to the stage of not being able to turn around in the bathroom of the plane without touching the walls, things have gone beyond the reasonable limit.

Fifth, non-compliance with the condition that the weight does not exceed 50 lbs.

Where some travelers put the bag on the ground and start pulling some of their things from it, so that the weight of the luggage is less than the weight limit, in order to avoid having to pay an additional $ 100.

And "Bloomberg" believes that whatever has been proposed will result in the airlines being deprived of some recurring revenue.

These measures are likely to lead to a decline in its stock price on the stock exchange (or rather, to further decline).


The aviation industry has been trying for decades to reconcile itself, until only four major American airlines remain, as airlines have made flying an increasingly miserable experience.

They focused more on profits than on passengers.

That must change now.

And "Bloomberg" seriously doubts the return of the number of business travelers to what they were before the period of the outbreak of the epidemic.

So why would the travelers return now that they saw the light at the end of the tunnel?

Nor is the airline industry likely to reap the profits it has made over the past six years.

Ultimately, passengers will start flying again, but it won't until airlines prove they really care about customers.

Eliminating the "change fee" is just the beginning.

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