[Explanation] Recently, the General Office of the Liaoning Provincial Government issued the "Implementation Opinions on Carrying out the "Tesco for All, Benefiting Liaoning" Series of Activities", proposing that from September 9th to October 9th, 2020, Liaoning will hold the "Consumption Promotion Month". "activity.
At the same time, promote the experience and models of boutique night markets such as Xiema Night Market and Xingshun Night Market, and create 20 distinctive night economic districts in Liaoning Province.
For a while, the topic of the cultural tourism and leisure market in Liaoning Province attracted people's attention.
To this end, the reporter deliberately visited a number of industry insiders to understand the recovery of the cultural tourism and leisure market in Liaoning.
[Explanation] With the improvement of the epidemic situation, the cultural tourism and leisure market in the Liaoning region has gradually recovered after entering the "summer period".
In July and August, despite the impact of the "7.22" epidemic and weather in Dalian, the overall situation was still improving.
Especially in the provincial capital city of Shenyang, the night economy is popular. Unlike the past, the night economy in Shenyang no longer focuses on drinking and drinking, and cultural symbols have become the main theme.
Among them, Xiema Night Market has become the most concerned cultural market.
According to the person in charge of its operator, the success of the Xiema Night Market is the result of years of exploration, and at the same time it appropriately combines the needs of the local market. It is neither too high nor too simple nor too simple.
Especially the combination of cultural symbols, cultural performances, cultural and creative surroundings, etc., use modern methods to integrate the cultural connotation of Shenyang for hundreds of years.
In addition, the operator said that through the popularity of the Xiema Night Market, it can be seen that the cultural tourism market is recovering and the regional economic vitality is recovering.
[Concurrent] Wen Xingshuo, General Manager of Liaoning Chenzhuo Culture Communication Co., Ltd.
The Xiema Night Market has been maintained since its opening at the end of June, and it is in a very hot state. The feedback from businesses to consumers every week is very good.
And there are so many people.
Therefore, through such a very dynamic state of the night economy, we can feel that the current economy is gradually recovering.
At the same time, people who visit Xiema Night Market will find that not only a local consumer in Shenyang, but also tourists from other places, specially come to Xiema Night Market to check in. So this also shows that our entire cultural travel industry is After a gradual recovery, our economic situation as a whole showed a certain vitality.
[Explanation] In addition to the recovery of the local market, as the epidemic has gradually improved in most parts of the country, the circulation of people in Liaoning and other provinces has also continued to increase.
The reporter learned from the Northern Branch of China Southern Airlines that since July, the Northern Branch of China Southern Airlines has continued to increase the number of flights in order to meet market demand, and its operations are in good shape.
[Concurrent] Wang Xiaoqiang, Deputy Director of Flight Coordination Office, Marketing and Sales Department, China Southern Airlines Northern Branch
Since July, with the improvement of the epidemic situation, the Northern Branch has actively organized flight production and quickly released capacity to hot markets. We have successively increased Shenyang to Qingdao, Shenyang to Guilin, Shenyang to Changsha, Chongqing, Zhuhai and other routes. , A total of 17 routes have been added, and the number of flights has increased to 1786.
Looking at the situation of our company's entry and exit this year, this year's Shenyang departure situation, our lowest point in history was February 14. There were 523 passengers leaving Shenyang on a single day, and the passenger load factor was 36.73%.
On August 28, our number of outbound passengers recovered to 7,563, and the passenger load factor reached 81%.
This is also a relatively good passenger load factor in the near future.
Prove that the market is gradually recovering.
[Explanation] As an important part of the cultural tourism and leisure market, tourism companies are gradually emerging from the severe impact of the new crown pneumonia epidemic.
In particular, tourism companies based mainly on overseas markets have changed their development direction based on actual conditions after the outbreak of the epidemic, focusing on deepening the surrounding tourism market.
Since the opening of the tourism industry in Liaoning Province on July 14, the tourism market has gradually recovered.
As the summer comes to an end, the harvest festival and autumn landscape will bring benefits to the gradual recovery of the tourism market.
[Concurrent] Ma Mingze, Operation Director of Tiancheng Travel Network
From our July 14th, after the opening of this policy, we can see that the entire summer, including parent-child, including family outings, is very, very demanding. Then we predict that we will also tell you just now in September. Harvest Festival, right, as well as the coming Mid-Autumn Festival and our National Day holiday on November, there will be a very big increase.
Although this amount may not be able to keep up with this (order amount) in previous years because of the impact of the epidemic, we also have a very hopeful attitude to look at this process of gradual opening of tourism, so we hope that in the future two to three Within a month, through our own efforts, we can bring such better peripheral travel products to everyone.
[Explanation] In addition to cultural markets, airlines, and tourism companies, commercial real estate, which is one of the important carriers of the cultural tourism and leisure market, has gradually recovered. With the help of various activities and publicity, the passenger flow has recovered significantly. Take the Shenyang Imperial City 66 Plaza as an example, its occupancy rate and passenger flow have returned to before the epidemic or even slightly higher.
(Reported by reporter Yu Ruizhai in Shenyang)
Editor in charge: [Ji Xiang]