Mutual use of purchase data between "Rakuten" and "Tokyu" August 31, 21:00
Rakuten, which handles online shopping, and Tokyu, which operates department stores and supermarkets, have created a new company that brings together and analyzes the purchasing data of each other's customers. The aim is to make use of it in reviewing the product lineup and developing services.
According to the announcement, Rakuten and Tokyu established a new company that specializes in data analysis at the end of last month.
Rakuten has a 51% stake and Tokyu has a 49% stake. Both companies bring their own purchasing data to analyze consumer behavior in a way that does not identify an individual.
Based on the analysis results, first of all, from October this year, in addition to reviewing the product lineup and price settings at supermarkets etc. in Tokyu, we will send information on Tokyu through Rakuten's service and see if there is a change in the behavior of shoppers. I plan to verify.
Also, they are considering a new service that links the features of both parties, such that users can actually check the products that were introduced as "recommended" on Rakuten's online service at Tokyu stores. I will.
At the press conference, Hiroshi Mikitani, president of Rakuten, said, "We would like to provide a new value experience that meets customers' needs by combining online and offline while consumer behavior is changing due to the new coronavirus."