<Anchor>

The so-called back advertisement, which has recently been controversial on YouTube, will be banned from tomorrow (1st). When you receive a product for free or in exchange for an advertisement, you must clearly state it.

Details, reporter No.

<Reporter>

['My Money Naesan' (I gave my money and I bought it) Comfortable shoes. It was really very hard to collect this. I spent a lot of money.]

A famous stylist introduced the product on a YouTube broadcast saying he bought it.

However, the sponsorship was announced later and apologized.

[Han Hye-yeon (Source: YouTube Shususu TV): In the future, we will not disappoint with the clear notation of PPL… .] The

famous'Mokbang' YouTuber apologized for not notifying that he received the advertising fee.

The so-called'back advertisement' that does not reveal whether or not it received an economic price for recommending a specific product on YouTube and Instagram is subject to crackdown by the Fair Trade Commission from tomorrow.

To ensure that the advertisement is clearly visible to consumers, it must be clearly revealed at the beginning of the title or body of the post or at the beginning of the video or hashtag.


Do not make it visible by clicking on'More', it should be labeled as'advertisement' or'sponsor', not English abbreviation or sponsorship.

The'back advertisement' that was previously uploaded must also be corrected, and if the advertiser signed an advertising contract by paying a later price for the review purchased with my money, the original content must be modified.

If this is not done, advertisers can be imprisoned for up to two years or fined up to 150 million won.

(Video editing: Park Jin-hoon, VJ: Han Seung-min)