Another big market of 100 billion yuan, coming by the end of the year! Changes in the medical industry: doctors see a doctor during the day and become an Internet celebrity at night!
This year, the outbreak of the new crown pneumonia epidemic has made the digital transformation of the medical industry the focus of everyone's attention. With the widespread use of social media, the past mode of going to the hospital is slowly changing. Some minor illnesses with headaches and brain fever can be resolved through online consultation.
Not only that, digital medicine has also changed the role of doctors in society. The seemingly serious and low-key doctors on weekdays changed their lives and became Internet celebrities.
Doctors become big V short video reveals medical mystery
"Uncle Crane" Zhang Wenhe is an expert in children's dermatology department of a famous hospital in Beijing. He started to use his spare time to popularize medical knowledge on Douyin last year. In only 5 months, his fans rose from 0 to 3 million. The number of fans exceeds 20 million, and more than 500 videos have received more than 80 million likes, with an average of 130,000 likes per video.
Seeing doctors during the day and millions of internet celebrities at night, more and more doctors are becoming popular online, and they often have a large number of fans. Affected by the epidemic, health content has become a high-frequency search this year. Data shows that there are currently more than 500,000 doctors registered on the online platform, and more than half of them are interested in webcasting and are willing to try it.
A survey data based on more than 10,000 doctors shows that since this year, 62% of doctors’ online time is related to medicine, and the accumulated time for online medical behaviors reaches 15.2 hours per week. More and more doctors use online methods. Conduct doctor-patient interaction.
However, Netnet doctors are still very cautious about commercial monetization. Most doctors are resistant to commercial delivery. Live streaming, paid consultation, and knowledge monetization are their main monetization methods. A survey in 2019 showed that 92.1% of 9,000 Internet users have watched popular health science videos, and more than half of users are willing to pay.
Feng Tianyi, senior business director of the Institute of Cloud Computing and Big Data, China Academy of Information and Communications Technology: my country's high-quality medical resources are relatively in short supply. The number of practicing doctors is only 3.6 million, which is far from being able to cope with the 23 million daily outpatient visits.
Yang Delong, Chief Economist of Qianhai Kaiyuan Fund Management Co., Ltd.: For example, Dingxiangyuan has 5.5 million professional users, among which there are 2 million physician users. The Internet breaks the geographical restrictions and helps solve the imbalance of medical resources in China and the increasing number of people. The contradiction between health and medical needs.
Virtual simulation vision technology makes medical "seeing is believing"
With the development of the digital economy, doctors can work remotely, and medical methods in hospitals are also changing. The application of technologies such as virtual reality, 3D printing, and big data is making smart medical care within reach.
Virtual simulation technology is gradually becoming an irreplaceable cool technology in the field of medical diagnosis and treatment and medical education.
Lu Bingheng, an academician of the Chinese Academy of Engineering, and his team's research direction is to reconstruct human body defect bones with the help of bio-3D printing technology.
Lu Bingheng, academician of the Chinese Academy of Engineering: For example, if our skull is injured, we use a titanium alloy to repair it, because the metal conducts heat very quickly, and this one is close to the scalp and is sensitive to the temperature of the environment, and it will feel uncomfortable. The PEEK material is similar to the original bones of our human body, and its strength is also very good.
The 3D printing technology of new materials makes it no longer difficult to reconstruct large-scale bone defects, but the ambition of this technology is much more than that.
Lu Bingheng, academician of the Chinese Academy of Engineering: The hottest thing in scientific research is how to make active organs, including artificial skin, cornea, and heart valves. The prospects are very far, and 3D printing has opened up a very good way for regenerative medicine.
Some large computers with the most advanced computing power are processing huge amounts of data day and night, and they can provide clinicians with instructive diagnosis and treatment suggestions. Sharing medical data and breaking down the barriers between hospitals, today's top IT companies in the world are trying. Precision medicine under big data is currently being popularized in China.
The Supercomputing Center of Shanghai Jiaotong University, the data cloud of rare children diseases is here. When a doctor is unable to diagnose a rare disease, the clinical manifestations are uploaded to the Children's Health Cooperation Cloud, and within a few seconds, the genome may correspond to nearly a hundred diseases.
The epidemic has increased the demand for telemedicine
The development of technology has made the digital transformation of medical treatment possible, and the outbreak of the epidemic has promoted the popularization of online medical treatment. With "cloud registration", "cloud consultation" and "cloud dispensing", with the opening of these medical procedures, the distance between Internet medical treatment and us is no longer far away.
Due to the global spread of the new crown pneumonia epidemic, patients' needs for telemedicine and digital disease control have increased significantly. Teladoc, the world's first listed telemedicine company, currently has more than 20,000 remote diagnosis services in the United States every day, an increase of 100% over the previous period. According to data from the Centers for Disease Control and Prevention in the United States, there are 1.25 billion outpatient clinics in the United States each year, and about one-third of outpatient clinics (about 417 million) can be solved by telemedicine; 80% of follow-up visits can be solved by telemedicine services .
In China, the epidemic is accelerating the development of "Internet + medical treatment". "Cloud registration", "Cloud consultation", "Cloud consultation" plus "Cloud prescription" and "Cloud dispensing" have opened up the entire medical treatment process, and a new medical treatment model has begun. .
As of July this year, the number of Internet hospitals in my country has increased from 190 at the end of last year to over 600, of which 70% are public hospitals. In addition, during the epidemic, the number of Internet diagnosis and treatment in hospitals under the management of the National Health Commission increased by 17 times compared with the same period in 2019, and the amount of Internet consultation and diagnosis on third-party platforms increased by about 20 times.
On July 21, the General Office of the State Council proposed that under the premise of ensuring medical safety and quality, the scope of Internet diagnosis and treatment should be further relaxed, and eligible Internet medical services should be included in the scope of medical insurance reimbursement.
Feng Tianyi, senior business director of the Institute of Cloud Computing and Big Data, China Academy of Information and Communications Technology: As of June 30, 71 Internet hospitals in my country have connected to medical insurance, and patients use Internet diagnosis and treatment to conduct real-time medical insurance online settlement, which is better realized Closed-loop management of Internet diagnosis and treatment.
The scale of my country's smart medical industry has grown rapidly in recent years. As of the end of 2018, it was 79 billion yuan and as of the end of 2019, it was 88 billion yuan.
Yang Delong, Chief Economist of Qianhai Kaiyuan Fund Management Co., Ltd.: There are mainly the following models of Internet medical care. The first is the pharmacy + cloud clinic model; the second is the pharmacy + cloud hospital model; the third is the pharmacy + Smart medical services and Internet medical services are a more important development direction in the future. This may be another case of the Internet subverting traditional industries.