The wealth of a "China Taobao Village": the construction of "beautiful villages" must have sustainable development industries
China News Service, Longyan, August 24th (Reporter Zhang Jinchuan) "Now you can buy a free storage bag for bamboo mats of any size..." In the midsummer season, e-commerce practitioner Lai Jianwei is skilled in the "China Taobao Village"-Peixie Village Live broadcast of the Internet language to sell bamboo mats.
The picture shows that on August 22, young people returning to their hometown used the e-commerce platform to live broadcast and sell bamboo mats. Photo by China News Agency reporter Zhang Jinchuan
Peixie Village, Xiaochi Town, Xinluo District, Longyan City, in western Fujian, was originally a provincial-level poor village. After being awarded the honorary title of "China Taobao Village" by the Ali Research Center, it became the first Taobao village in Fujian. Through the transformation and upgrading of the three industries, Peixie Village boldly takes the lead, applies "Internet+" to integrate the primary, secondary and tertiary industries, promotes the development of industry, trade, tourism and rural e-commerce, and transforms Peixie Village from a "blood transfusion type" poor village to a Industry-supported "hematopoietic" demonstration village.
Lai Jianwei is a young entrepreneur born in Peixie Village who has returned to his hometown after the 1980s. Since entering the peak season for bamboo mats, he has been busy live broadcasting and interacting with netizens at home. After graduating from university, he just started to work in a company. After the rise of e-commerce in his hometown, he caught the business opportunity of Taobao in rural areas and returned to his hometown in 2014 to start his e-commerce career.
Speaking of the gains brought by rural e-commerce over the years, he said with a smile, "Using the Internet to find a job at home, I can ask my family for help during peak seasons, and I can also make some money. Now I send my children to the city to study, and I bought them in the city. house."
Under the epidemic, new situations have emerged in rural e-commerce. In order to adapt to the new format, Lai Jianwei is also trying to live broadcast the goods in his own online store. He believes that netizens have a more intuitive understanding of the product.
The picture shows that on August 22, young people returning to their hometown used the e-commerce platform to live broadcast and sell bamboo mats. Photo by China News Agency reporter Zhang Jinchuan
"At the beginning of the live broadcast, I felt a little bit embarrassed to speak. Later, I left the product at home and closed the door to explore and see how my peers started the live broadcast. Since I was very familiar with the craftsmanship of bamboo mats, I quickly got started. ." Lai Jianwei said.
As the bamboo weaving industry is one of the pillar industries in Peixie Village, the workers are busy in the Xingyu Bamboo Products Factory in the village. Wu Bichai, the person in charge of the factory, told reporters that in recent times, orders have been endless. The output value is about 10 million yuan (RMB, the same below), which has promoted employment for many local and surrounding villagers.
The picture shows on August 22, workers are busy processing bamboo mats. Photo by China News Agency reporter Zhang Jinchuan
Wu Bichai said that in recent years, the benefits have been relatively good, and the income of villagers has also been good. During the peak season of this year, workers can earn up to 10,000 yuan a month. "In other words, villagers don't have to work outside, their income has increased, and their children can be taken care of."
The Taobao industry and the bamboo mat industry in Peixie Village complement each other and promote the sales and development of local agricultural products, especially the bamboo mat industry. Most of the young people in the village choose to operate bamboo mats, bamboo weaving, and chopsticks on the Internet. At present, Taobao Village has 20 Taobao physical stores, operates more than 120 online stores, and employs more than 200 people, attracting 18 college students from the village to return to their hometowns to start businesses. According to statistics, e-commerce sales in Peixie Village exceeded 100 million yuan in 2019.
Huayongle is also a young man who returned to his hometown to start an e-commerce business. He believes that there is a factory at home and it is more advantageous to sell it by yourself. In this way, it can be directly supplied.
"In the past, our village was very poor, but now we have developed rural e-commerce and rural tourism, and the people have become rich." Hua Jinxian, Party branch secretary of Peixie Village, has witnessed the changes in Peixie Village over the past two decades. He said that the bamboo mat products in the village are not only sold to large and medium-sized cities across the country, but also exported to Southeast Asian countries such as Singapore, Malaysia, and Indonesia. According to statistics, the annual output value of bamboo products in the village reached 160 million yuan in 2019.
The picture shows on August 22, Hua Jinxian, secretary of the Party branch of Peixie Village, introduced the bamboo products industry in the village. Photo by China News Agency reporter Zhang Jinchuan
Hua Jinxian recalled that when he first took office as the village party secretary in 1996, the per capita annual income was below 1,000 yuan, and the village collective economic income was less than 5,000 yuan. In 2019, the total social output value of the village was nearly 320 million yuan, and the village collective economic income was 1.28 million yuan. The average annual income of farmers is 25,500 yuan.
"Today's Peixie, more than 80% of the villagers own shares in Peixie Rural Tourism, basically achieving a situation of shared wealth of'everyone is a shareholder and every household has dividends.'" Hua Jinxian is proud of The village power has led to the prosperity of the people and created a "peixian model" in which the masses join hands to get rich. The "cooperative + poor households" poverty alleviation project was also rated as a "national tourism poverty alleviation demonstration project" by the National Tourism Administration.
According to reports, in recent years, Peixie has developed research and experience tourism projects to promote the transformation and upgrading of the tourism industry from sightseeing to leisure and vacation experience-style rural tourism. Nowadays, the village-level collective economy continues to grow, the appearance of the village has been renewed, the people's life is prosperous and harmonious, and the grassroots atmosphere is improving. Every weekend, people come to visit Peixie Village in an endless stream. According to statistics, Peixie Village received more than 1 million tourists in 2019.
The picture shows tourists playing in Peixie Village on August 22. Photo by China News Agency reporter Zhang Jinchuan
"Peixian vigorously develops the rural eco-tourism industry in order to achieve the goal of common prosperity." Hua Jinxian said that the construction of "beautiful villages" requires sustainable industries so that villagers can truly escape poverty and live and work in peace. (Finish)