Poverty Alleviation Office of the State Council of China: Live delivery of goods in poverty-stricken areas requires "two accounts"
China News Service, Beijing, August 28 (Reporter Ruan Yulin) Hong Tianyun, deputy director of the Poverty Alleviation Office of the State Council of China, said at a press conference held by the Information Office of the State Council on the 28th that the live broadcast of goods must be accounted for. In a few areas, celebrities are invited to live broadcast the goods. The cost is not proportional to the effect of bringing the goods.
"Live delivery of goods is definitely a very good form of sales, we encourage and welcome it very much." Hong Tianyun said that for county chiefs and secretaries in some poor areas, live delivery of goods, "we are not opposed to it, but we do not fully advocate it."
"We highly affirm and encourage celebrities, especially those who are influential and motivated by consumers who are carrying goods on live broadcast," said Hong Tianyun.
"Poverty areas count as two accounts for products with live broadcasts." Hong Tianyun said that on the one hand, good wine is also afraid of deep alleys. Helping poor areas to live broadcast products can expand the impact of poverty alleviation products; on the other hand, calculate economic accounts. .
“A few areas invite celebrities to live broadcast the goods, and finally found out that the cost of the celebrities is not proportional to the effect of the live broadcast.” Hong Tianyun said, “It costs hundreds of thousands of yuan, millions of yuan, and finally sells the goods. The product is only a few hundred thousand yuan, which is not worth the calculation. This is a lesson, and it also puts forward new requirements for future work." (End)