Emirates Integrated Telecommunications is introducing a new model to keep pace with the digital requirements of its customers
Today, Emirates Integrated Telecommunications Company announced the redesign of its business sectors by defining five main business sectors that form a comprehensive umbrella for all the company's operations. Through its new operating model, the company aims to provide new experiences that meet the aspirations of customers in the digital age, as well as to enhance the pace and speed of digital transformation.
Speaking about the new structure of the company, Johan Dinlind, CEO of Emirates Integrated Telecommunications Company, said: “The process of achieving sustainable successes in the future requires ensuring that we have a solid foundation of innovation based on a high level of flexibility, efficiency and responsiveness to transformations in addition to an approach capable of providing experiences. "New high-quality products that continuously exceed the expectations of our various categories of customers. Our new operating model will contribute to enhancing EITC's vision to keep pace with future requirements as well as accelerate our transformation and enhance our ability to adapt to the rapid changes in the market."
The new operations model adopted by EITC in its business sectors is based on five main pillars. All operations that require direct interaction with customers will fall under the umbrella of “Operations and Commercial Affairs”, “Customers and Communication Channels” and “New Business and Innovation”. Whereas, the technology division's operations and functions will form a new business segment under the name 'Technology and Information Technology'.
According to the new operations model, the EITC “Operations and Commercial Affairs” sector will be responsible for developing and defining the commercial strategy for the company's operations, managing the affairs of individual and corporate customer services, as well as developing and introducing new products and services to the market, improving customer experience and digitizing services. Branding operations management. The leadership of the "Operations and Commercial Affairs" sector will be supervised by Fahad Al-Hassawi.
The mission of the “Customers and Communication Channels” sector in Emirates Integrated Telecommunications Company will be to manage all sales contact points and services provided to individual and corporate customers, including the strategy for communication channels, managing and measuring performance indicators, ensuring the highest standards of service quality and promoting digital transformation.
While the "New Business and Innovation" sector will be the main incubator for the opportunities and capabilities provided by the system of new digital solutions and technologies, and its mission will be to oversee the process of innovation and development of new business and services that will enhance and advance the growth of the Emirates Integrated Telecommunications Company. Additionally, this segment will be responsible for managing new partnerships and investments related to business analytics and data insights.
In order to enhance its main business areas and new technologies, Emirates Integrated Telecommunications Company has reshaped the functions of the “Information Technology” and “Technology” divisions in order to enhance the level of coordination and integration between both sectors by establishing joint jobs in key areas such as strategic planning, governance, electronic security and operations. Both sectors will work to define common objectives for operations, capabilities and future visions. The “Information Technology” and “Technology” business sectors will be led by Peter Larnholt and Saleem Al Balushi, respectively.
The new operations model for EITC will come into effect during the fourth quarter of 2020.