Healthy products are said to be more and more popular with the French. The changes in consumption patterns linked to confinement seem to be lasting, with a premium on the premises, traceability and quality. Honey is one of those products whose sales have increased in recent months. "There is a real food revolution. This revolution is not done with a machine gun but with its fork", explains Franck Alétru, president of the National beekeeping union.
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The person in charge of the beekeeping sector has observed that the confinement effect is real and lasting for beekeepers located near urban areas. The French are increasingly looking for foods that are good for health: "For several weeks, we have noticed a sharp acceleration in the consumption of honey. It is almost a food, as much as a food", wants to believe Franck Alétru.
"Craze towards quality products"
This change in consumption patterns is mainly driven by 30-45 year olds, according to the manager, who emphasizes that honey is far from being the only product concerned, such as "bread" and "preparations made from meat and delicatessen". According to him, "everyone feels a craze for quality products. We see a stronger loyalty from consumers once they have taken this habit and discovered these forgotten flavors. They keep this way of consuming and to buy. "
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This enthusiasm is stimulating producers and farmers who, more and more, are coming together and creating places of direct sale to consumers.