Unusual collaboration of major companies aiming for digital “transformation” August 26, 0:1

An initiative called DX = Digital Transformation, which utilizes digital technology, has launched an exceptional project in which major companies collaborate across industries.

JR East and Toyota's autonomous driving companies will work together to develop services such as work styles and next-generation transportation that correspond to the "new daily life" that has received the new coronavirus.

DX = Digital Transformation is an effort to create new products and services by making full use of the latest digital technology and data, aiming at a comfortable and convenient life, and is also called digital innovation.

According to the people involved, in this field, "JR East" and "Aioi Nissay Dowa Sompo", "TRI-AD", "Nihon Unisys", "Idemitsu Kosan", "Hakuhodo" which are responsible for the development of automatic driving of Toyota Six companies have decided to start a new project.

A project called by the investment company "Scrum Ventures" of Silicon Valley in the United States, a new transportation system using automatic driving and flying cars, health care such as online medical treatment, and a new coronavirus such as telework "new daily life" We aim to develop new services in fields related to

In the future, we plan to widely invite domestic and overseas start-up companies as well as join Tokyo and Shibuya Wards and Mie Prefecture to study specific measures to solve regional problems such as congestion and depopulation.

The focus of this project is whether major companies can transcend industries and collaborate with startups and local governments to produce results that will lead Japan's digital transformation.

DX=What is Digital Transformation?

Digital transformation not only automates labor-intensive services and streamlines work, but also uses digital technology to transform communities and lifestyles into more convenient ones. The digital acronym "D" and the transformation that means change or conversion are sometimes abbreviated as "DX" because the transformer part is sometimes written as "X" in English-speaking countries. .. Typical examples include services that deliver music and programs that have been created with the spread of smartphones, and online shopping that displays related products as "recommended" based on past data that browsed the products. It has been with.

Even in Japan, the government and the business world are promoting DX. The Ministry of Economy, Trade and Industry stipulates that DX shall be "to transform the products, services, and business models of the enterprise, and to transform the business itself, the organization, and the corporate culture to establish a competitive advantage." He points out that a fundamental review, including the above, is important. In addition, Keidanren has compiled a report on DX, and in order to compete with the United States, where DX is advancing mainly in Google and Amazon, and China, which is led by the country, Japan has cross-industry and fields, and large corporations, start-up companies, local governments, etc. We recommend that we need to work together.

Due to the new coronavirus, there is an increasing trend to review the conventional practices such as online conferences and "undressing" and respond to "new everyday" with digital technology. It is possible that 2020 will be a turning point if DX originating in Japan will spread using this trend.